Company presentation

December 2020

  • 1. Investment case

  • 2. Business model

  • 3. Sustainability

  • 4. Market environment

  • 5. Order book position

  • 6. Financial figures

  • 7. Forecast

  • 8. Share

  • 9. Annex

Disclaimer

Comment on forward-looking statements

The information published in this presentation relating to the future development of HELMA Eigenheimbau AG and its subsidiaries refers only to forecasts and estimates and thus not to given historic facts. This merely serves for information purposes and may contain words such as "intend", "aim", "expect", "plan", "forecast", "assume" or "appraise". These forward-looking statements rely on the information, facts and expectations available to us at present, and therefore only apply at the point in time of their publishing.

Forward-looking statements are generally prone to uncertainties and risk factors difficult to estimate in their impact. The actual results and development of the company could therefore materially deviate from the forecasts. HELMA Eigenheimbau AG and its subsidiaries intend to monitor and update the published data at all times. Nevertheless, the company is not responsible for adapting the forward-looking statements to later events and developments. As a result, it is neither expressly nor actually liable for and does not assume any guarantee for the timeliness, accuracy and completeness of this data and information.

Note on rounded amounts and percentages

Slight differences can occur in the summation of amounts and percentages in this presentation due to commercial rounding.

1. Investment case

HELMA

ƒ has a very high level of customer satisfaction, which is essential for continuous business expansion.

ƒ is a leading supplier of individual detached houses as well as preplanned semi-detached, terraced and multi-family houses as well as holiday properties in Germany.

ƒ invests on a large scale in land plots in major German cities and their suburbs as well as in attractive holiday regions.

ƒ enjoys a long-term revenue visibility due to a broadly diversified and extensive project pipeline, which is characterised by favourable entry conditions and is thereby also balanced.

ƒ strives for a long-term continuation of the profitable growth as soon as the market environment has been normalised, after the company's profits have already continuously grown significantly over the past ten years.

2. Business model

Classic building services business - since 1980 (Group parent company)

ƒ Individual detached houses built for private end-users according to the solid construction method ("brick on brick").

Total market: More than 80 % of owner-occupied houses in Germany are built using the solid construction method

ƒ Houses built on customers' land at locations almost all across Germany.

Residential property development - since 1984 (93.9%-owned subsidiary)

ƒ Individual detached houses built utilising the solid construction method including land plots in attractive major German cities as well as their affluent suburbs for private end-users.

ƒ In the regions of Berlin / Potsdam, Hamburg / Hanover, Leipzig and Munich, additionally also preplanned semi-detached and terraced houses as well as owner-occupied apartments in each case including land plots for private end-users (focus) and institutional investors.

Holiday property development business - since 2011 (95.1%-owned subsidiary)

ƒ Development, planning and sale of holiday properties to private customers for own use or as high-yield capital investment.

ƒ Including land with current focus on the North Sea and Baltic Coast, German seaside locations, and the low mountain range.

Financial advice that is not tied to a specific bank - since 2010 (Wholly-owned subsidiary)

ƒ Financing and building insurance broking across the whole of Germany - especially for HELMA Group private customers.

  • ƒ Experienced: Several thousand references

  • ƒ Attractive: Individual all-inclusive packages

  • ƒ Value-retaining: Sustainable product quality

  • ƒ Personal: Regional presence

  • ƒ Secure: High creditworthiness and transparency

Core region HELMA Eigenheimbau AG: individual detached houses excluding land plots Core region HELMA Wohnungsbau GmbH: individual detached houses, preplanned semi-detached and terraced houses as well as owner-occupied apartments in each case including land plots Extended core region HELMA Wohnungsbau GmbH: individual detached houses including land plots Project region HELMA Ferienimmobilien GmbH Sales location

Status as of June 30, 2020

03. Individual planning

SALES LAUNCH

START OF CONSTRUCTION

  • Planning of individual solid construction houses together with our customers

    Individually planned detached houses including land plots

  • Financing and building insurance advice via Hausbau Finanz GmbH

  • Sampling of various components

    01. Land acquisition

    • Searching for attractive land plots

    • Examination of land plots for utilisation and development possibilities

      02. Project development

    • Planning of property areas

    • Obtaining development plans

  • Preparation of building application documents (construction drawings, structural analysis, German Energy Saving Ordinance certificates)

  • Tendering and awarding of construction works to subcontractors

04. Project realisation Coordination and monitoring of construction progress by HELMA site managers to ensure compliance with quality standards Acceptance of work components after completion

START OF CONSTRUCTION

01. Land acquisition Searching for attractive land plots Examination of land plots for utilisation and development possibilities

02. Project development

  • Planning of property areas

  • Obtaining planning permission

  • Tendering and awarding of components to sub- or generalcontractors

03. Sale Marketing to private customers and institutional investors before the start of construction and during the construction phase Financing and building insurance advice via Hausbau Finanz GmbH

04. Project realisation Coordination and monitoring of construction progress by HELMA site managers to ensure compliance with quality standards Acceptance of work components after completion

Optional all-inclusive package for holiday properties: rental, administration and caretaker service through integrating partner companies

Dallgow-Döberitz (Berlin / Potsdam region; 90 units in detached houses and terraced houses in a total of 2 projects for sale / under construction)

Berlin - Havelmarina (185 detached houses and 119 units in terraced houses and multi-family houses for sale / under construction)Laatzen - Erdbeerhof (Hanover region; 167 units in detached houses, terraced houses, and multi-family houses in planning / for sale / under construction)Berlin - Pankow (110 detached houses realised)

2. Business model

2. Business model

HELMA Ferienimmobilien: OstseeResort Olpenitz with 1,350 units in Schleswig-Holstein - around half of the units have already been completed

2. Business model

Reducing CO2 emissions

Social responsibility

Sustainable resource utilisation

The houses and apartments that we realise each year achieve CO2 emission reductions of > 190,000 tons* in comparison with the average building stock.

*Calculated on the basis of a useful life of 50 years, similar to that taken as the basis for the rate of depreciation of buildings.

We are committed to supporting social institutions that assist children, young people and families in difficult situations.

As a member of the German Working Group for Environmentally Conscious Management (B.A.U.M.) and the Sonnenhaus Institute, we actively participate in the development and application of sustainable and resource-conserving energy concepts.

Residual energy and electricity

Cottbus (2 energy self-sufficient multi-family houses with a total of 14 units realised)

  • ƒ Energy self-sufficient multi-family houses as a showcase project were awarded with the German Solar Prize.

  • ƒ Photovoltaic modules and solar thermal collectors enable the greatest possible self-sufficiency in electricity and heat.

  • ƒ Reduction of CO2 emissions of around 84 % compared with multi-family houses constructed according to the currently valid standard for the German Building Energy Act (GEG).

  • ƒ Trend towards living in conurbations centred on major German cities

  • ƒ Housing shortage in large German cities due to high influx rates

  • ƒ Low homeownership rate of 45 % in Germany

  • ƒ Real estate enjoys high status as a retirement provision and as capital investment

  • ƒ Very good financing terms

-1.0

Term 10 years high: 4.32 %; low: 0.73 %; Ø: 1.98 % Term 5 years high: 3.85 %; low: 0.65 %; Ø: 1.67 % Inflation p. a.

high: 2.50 %; low: -0.30 %; Ø: 1.33 %

12/2010

01/2012

01/2014

01/2016

Homebuilding interest rate trends* 2010 - 2020

01/2018

01/2020

12/2020

* The presentation of the interest rate trend is based on interest rates included in terms offered by Interhyp AG as part of brokered lending arrangements.

400,000

2016

2017

2018

Residential building approvals and completions in Germany

2019

Jan - Jun 2019

Jan - Jun 2020

ƒ Construction activity fell short of demand, especially in major cities and conurbation centres.

ƒ While around 293,000 buildings were completed in 2019, the ifo Institute forecasts that around 275,000 units will be completed in 2020 (as of July 2020).

Building approvals Building completions Uncovered demand for newbuild dwellings per year between 2016 and 2019

Source: Federal Statistical Office / ifo

k€

0

2018

2019H1 2019

New order intake, net

H1 2020

12/31/2018

12/31/201906/30/2019

06/30/2020

Order book, net

ƒ The record order book position as of December 31, 2019 comprised a good starting position for 2020. ƒ Order intake in H1 2020 significantly lower due to pandemic.

Share

Share

Share

Share

in k€

2019

in %

2018

in %

H1 2020

in %

H1 2019

in %

HELMA Eigenheimbau AG

121,737

41.1

105,771

38.0

51,365

44.5

63,436

45.1

HELMA Wohnungsbau GmbH

131,332

44.3

133,509

47.9

40,199

34.8

64,550

45.9

HELMA Ferienimmobilien GmbH

43,417

14.6

39,296

14.1

23,930

20.7

12,600

9.0

Total

296,486100.0

278,576100.0

115,494100.0

140,586100.0

ƒ New order intake of HELMA Eigenheimbau and HELMA Wohnungsbau in H1 2020 both significantly below previous year's strong figures.

ƒ HELMA Ferienimmobilien continues unabated its positive order trend in H1 2020.

5. Order book position

Effects of the COVID-19 pandemic on order intake

  • ƒ Sales activities were tangibly impeded in H1 2020, particularly by the bans on face-to-face meetings.

  • ƒ Depending on the course of the pandemic, it cannot be ruled out that renewed bans on face-to-face meetings, or the imposition of lockdowns, could lead to further significant adverse effects.

  • ƒ The trend in the economy in Germany, and consequently in its labour market, as well as the willingness of banks to provide financing for private real estate purchases is of great importance for future demand for real estate.

  • ƒ By contrast, a positive effect derived from the further increase in the value ascribed to owner-occupier properties in the residential area, and to holidaying within one's own country in the holiday property area.

  • ƒ Higher in demand in all areas has been evident since June 2020.

6. Financial figures

Fundamental risks of the COVID-19 pandemic on house planning and construction

  • 1. Employee absences at HELMA and/or its contractual partners

  • 2. Lockdowns and / or construction site bans

  • 3. Limited availability of building materials

  • 4. Changes in construction site procedures due to additional regulations such as compliance with social distancing rules

  • 5. Extensive home office working regulation for HELMA employees

  • 6. Restricted accessibility / staffing at authorities

Effects of the COVID-19 pandemic on house planning and construction

  • ƒ Planning and construction progress in H1 2020 was only slightly affected by risks 1.- 3. mentioned above.

  • ƒ Risks 4.- 6. mentioned above created a more difficult working environment in H1 2020. For this reason, the results that have been achieved are positive, even if they were moderately below the potential output in a normal working environment.

  • ƒ Depending on the course of the pandemic, however, it cannot be ruled out that the greater occurrence of the aforementioned risks could have a significant adverse impact in the future.

0

2015

2016

2017

2018 Group revenue

2019

H1 2019

H1 2020

0

2015

2016

2017

2018 Group EBT

2019

ƒ Despite the mild winter, an even stronger increase in revenue in H1 2020 was hampered especially by the

COVID-19-related decrease in orders.

ƒ Earnings per share of € 4.04 in FY 2019 (FY 2018: € 3.62) or € 1.13 in H1 2020 (H1 2019 € 1.29).

H1 2019

H1 2020

Share

Share

Share

Share

in k€

2019

in %

2018

in %

H1 2020

in %

H1 2019

in %

HELMA Eigenheimbau AG

98,336

37.4

85,560

33.8

48,701

42.6

41,960

38.0

HELMA Wohnungsbau GmbH

123,942

47.1

122,628

48.4

41,159

36.0

56,151

50.9

HELMA Ferienimmobilien GmbH

39,751

15.1

43,971

17.4

23,624

20.7

11,588

10.5

Hausbau Finanz GmbH

1,214

0.4

1,117

0.4

763

0.7

607

0.6

Total

263,243100.0

253,276100.0

114,247100.0

110,306100.0

ƒ HELMA Eigenheimbau, HELMA Ferienimmobilien and Hausbau Finanz all report significant revenue growth in H1 2020.

ƒ Lower revenue at HELMA Wohnungsbau in H1 2020, particularly reflecting pandemic-related reductions in orders and slight postponements of various construction starts.

%100

2015

0

2016

2017

2018

Adjusted materials expense ratio

8.3

7.5

7.8

9.4

9.5

2019

2015

6.7

5.3

5.1

5.6

5.7

2016

2017

2018

Personnel expense ratio

2019

2015

2016

2017

2018

2019

Adjusted other operating expense ratio

ƒ Attractive initial terms for land plots for various projects currently being realised resulted again in a pleasingly low materials expense ratio in 2019.

ƒ Increased personnel expenses in anticipation of a further rise in revenue to ensure the continued high-quality construction of our products.

2015 2016 2017 2018 2019

0

2015 2016 2017 2018 2019

2015 2016 2017 2018 2019

2015 2016 2017 2018 2019

Adjusted gross profit margin

Adjusted EBIT margin

EBT margin

Return on sales (ROS)

ƒ Further increase in gross profit margin due to above-average margins on various property development projects. ƒ EBT margin and return on sales in 2019 all reached their highest levels since the IPO.

6. Financial figures

Strong financial position with equity ratio above the sector average

Consolidated balance sheet structure ofConsolidated balance sheet structure of assets

equity and liabilities

  • ƒ Increase in inventories - including land plots recognised as current assets at cost prices (principle of lowest value) - secures continued growth of high-margin property development business.

  • ƒ Equity base well above the average sector level enables financing land purchases through land acquisition financing facilities and / or working capital facilities with favourable interest rates.

  • ƒ Current financial liabilities mainly comprise financing facilities for land and projects. As it is to be assumed that these financing facilities will be repaid through the acquirer's purchase price payments within the next twelve months, these liabilities are to be presented as current financial liabilities irrespective of the actual financing term.

6. Financial figures

Cash flow from investing activities

in k€

Cash flow from financing activities

Cash flow from operating activities

Cash and cash equivalents at the end of the period

  • - of which cash earnings

  • - of which change in working capital

  • - of which gain / loss on disposal of fixed assets

  • ƒ Sustainably positive cash earnings from operating business.

  • ƒ Forward-looking inventory accumulation reflecting more land plot purchases increases working capital.

  • ƒ Land plots held as inventory as well as further contractually secured land plots with a purchase price volume of € 40.9 million (as of June 30, 2020) form an excellent precondition to expand the high-margin property development business.

Revenue potential of € 1.7 billion from realised land purchases as of June 30, 2020

Core region HELMA Wohnungsbau GmbH: individual detached houses, preplanned semi-detached and terraced houses as well as owner-occupied apartments in each case including land plots Extended core region HELMA Wohnungsbau GmbH: individual detached houses including land plots Project region HELMA Ferienimmobilien GmbH

Revenue potential of € 1.7 billion from realised land purchases as of June 30, 2020

Total

Individually planned detached houses

Preplanned semi-detached and terraced houses and owner-occupied apartments

Number of units

Revenue volume in k€

Number of units

Revenue volume in k€

Number of units

Revenue volume in k€

HELMA Wohnungsbau GmbH Berlin / Potsdam region

1,140

532,500

560

293,500

580

239,000

HELMA Wohnungsbau GmbH Hamburg / Hanover region

620

273,500

140

61,500

480

212,000

HELMA Wohnungsbau GmbH Leipzig region

340

133,400

270

101,500

70

31,900

HELMA Wohnungsbau GmbH Munich region

215

161,000

0

0

215

161,000

Total HELMA Wohnungsbau GmbH

2,315

1,100,400

970

456,500

1,345

643,900

Total HELMA Ferienimmobilien GmbH

1,735

553,800

0

0

1,735

553,800

Total HELMA Wohnungsbau GmbH & HELMA Ferienimmobilien GmbH

4,050

1,654,200

970

456,500

3,080

1,197,700

ƒ Property development subsidiaries exhibit € 1.7 billion of revenue potential; most of this can be realised within the next 7 years.

ƒ HELMA Eigenheimbau AG is expected to contribute at least € 100 million per year to consolidated revenue in the medium-term, without any own land plots needed.

Group EBT

  • ƒ Forecast for 2020 was withdrawn on March 23, 2020 due to developments surrounding the COVID-19 pandemic, and was no longer considered realistic.

  • ƒ On the basis of the information on August 13, 2020 concerning risks and impairments arising from the pandemic, the new forecast for 2020 envisages consolidated EBT of € 14.0 million to € 17.0 million.

  • ƒ A forecast for 2021 is not possible at the present time due to the high level of economic uncertainties, and will be issued at the earliest when the results for 2020 are announced in Q1 2021.

  • ƒ However, in light of the attractive pipeline and assuming that the market environment stabilises, the HELMA Group has very good prospects of achieving higher results again in the medium term.

Financing strategy

Equity base well above the average sector level ƒ as basis for further corporate growth

Operating cash flow from current projects ƒ and retained profits

Land purchase finance arrangements ƒ with various, mainly long-standing, partner banks

Use of unsecured credit lines for temporary current financing ƒ made available by a broad spectrum of banks

Capital market transactions or promissory note issues ƒ comprise additional options where required

The average interest rate of the financial liabilities of the HELMA Group as of the balance sheet date was around 2.21 % p. a. and is thus clearly below the average financing costs of the relevant competition.

5.0

2015 11/30/2015

2016

  • ƒ ISIN: DE000A0EQ578

    2017

  • ƒ XETRA closing price on November 30, 2020: € 40.00

    2018

  • ƒ Market capitalisation on November 30, 2020: € 160.0 million

  • ƒ Free float market capitalisation on November 30, 2020: € 96.3 million

2019

2020

11/30/2020

Dividend

in €

2011

2012

2013

2014

2015

2016

2017

2018

2019

Dividend per share

0.20

0.35

0.53

0.63

0.79

1.10

1.40

1.30

1.85

ƒ Retention of predominant portion of earnings (> 50 %) forms important pillar to stabilize equity ratio at high level compared to sector average.

Shareholder structure

9. Annex

The HELMA Group at a glance

Earnings

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

Revenue

in k€

263,243

253,276

267,418

263,842

210,618

170,497

138,018

113,988

103,588

74,535

EBITDA

in k€

25,171

23,776

22,529

23,455

19,494

15,971

11,793

8,774

6,132

3,851

Adjusted EBITDA*

in k€

25,878

24,883

24,433

23,949

20,076

16,301

11,843

8,774

6,132

3,851

Operating earnings (EBIT)

in k€

22,782

21,784

20,232

21,662

17,774

14,167

10,286

7,335

4,786

2,724

Adjusted operating earnings (EBIT)*

in k€

23,489

22,891

22,136

22,156

18,356

14,497

10,336

7,335

4,786

2,724

Earnings before taxes (EBT)

in k€

23,594

21,153

19,130

19,568

14,956

11,690

8,271

5,755

3,381

1,910

Net income after minority interests

in k€

16,144

14,487

12,993

13,498

9,952

8,132

5,606

3,799

2,310

1,302

Cash earnings

in k€

18,089

14,983

17,965

20,953

15,325

16,302

11,752

8,524

5,939

3,721

Earnings per share**

in €

4.04

3.62

3.25

3.37

2.69

2.43

1.85

1.33

0.83

0.50

Dividend per share

in €

1.85

1.30

1.40

1.10

0.79

0.63

0.53

0.35

0.20

0.00

Adjusted gross profit margin

in %

24.5

23.8

21.0

21.5

23.4

24.4

24.1

23.7

21.4

21.6

Adjusted EBIT margin*

in %

8.9

9.0

8.3

8.4

8.7

8.5

7.5

6.4

4.6

3.7

EBT margin

in %

9.0

8.4

7.2

7.4

7.1

6.9

6.0

5.0

3.3

2.6

Return on sales (ROS)

in %

6.1

5.7

4.9

5.1

4.7

4.8

4.1

3.4

2.3

1.8

Sales performance

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

Net new order intake

in k€

296,486

278,576

245,393

286,815

269,386

193,005

158,979

131,398

106,828

97,629

Selected balance sheet items and key figures

12/31/2019

12/31/2018

12/31/2017

12/31/2016

12/31/2015

12/31/2014

12/31/2013

12/31/2012

12/31/2011

12/31/2010

Property, plant and equipment

in k€

19,919

19,065

16,621

16,398

16,342

16,139

15,760

15,022

16,311

14,568

Inventories including land

in k€

232,210

220,152

199,891

173,816

154,369

96,054

78,408

35,816

19,830

8,628

Cash and cash equivalents

in k€

16,703

16,328

16,656

11,331

12,493

6,916

6,821

1,540

3,793

3,074

Equity

in k€

108,594

97,716

88,829

80,236

69,898

40,952

28,033

20,365

17,067

12,119

Net debt

in k€

174,898

159,312

149,236

124,320

98,581

79,401

68,034

36,347

16,552

10,261

Total assets

in k€

380,164

341,440

317,653

278,242

244,994

159,947

136,600

84,645

63,868

42,965

Equity ratio

in %

28.6

28.6

28.0

28.8

28.5

25.6

20.5

24.1

26.7

28.4

Other data

12/31/2019

12/31/2018

12/31/2017

12/31/2016

12/31/2015

12/31/2014

12/31/2013

12/31/2012

12/31/2011

12/31/2010

Number of employees

322

325

304

290

254

233

211

188

164

131

* Adjusted for the disposal of capitalised interest ** Relative to the average number of shares in circulation during the financial year

March 04, 2021

March 24, 2021

July 02, 2021

August 12, 2021

November 2021

Preliminary figures for the 2020 financial year

Publication Annual Report 2020

Annual General Meeting (Lehrte)

Publication Half-Year Report 2021

German Equity Forum (Frankfurt a. M.)

MBA

Elaine Heise

Management Investor Relations

Zum Meersefeld 4 D-31275 Lehrte

M.A., M.Sc.

Daniel Weseloh Investor Relations

Phone: +49 (0) 51 32 / 88 50 - 345 email:ir@HELMA.de

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HELMA Eigenheimbau AG published this content on 03 December 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 03 December 2020 09:00:04 UTC