Hop-on Inc. announced their DRM technology OOVE™ by Digitalage. For publishers, labels, and studios, Digitalage has built the tools and workflows with cutting-edge content protection and DRM solutions under the banner OOVE™. Adding to its growing suite of products, OOVE™ creates indelible watermarking, supported by blockchain smart contracts, for all types of media, including video, photos, music and more, and its features include monetization of back catalog discovery.

Digitalage ensures maximum value and alignment to companies' current and emerging strategic goals through OOVE™. Transaction and Service Fees for each transaction through our managed operations, including Royalty collection and distribution, Rights usage updates, Licensing charges and DRM Revenue. As part of Digitalage's UX ethos #innovateforgood, this program requires legal, technical & standards innovation.

Musicians will publish their metadata into a machine-readable, distributed database, consumable by all. From here, anyone can utilize the smart contract attached to the metadata to enter into an automated agreement to buy and use the rights attached to it. A media custodian, as part of the agreement, will disburse the media for its particular usage.

Digitalage is producing metadata according to the COALA IP standard and publishing it towards the InterPlanetary File System (IPFS). Using smart contracts for agreements & payments, Digitalage is testing distributed databases such as OrbitDB. The OOVE™ solution is an end-2-end, fully legal, smart licensing agreement with OpenLaw and will build next-generation streaming technology that allows transactions at a very, very granular level: allowing fans to watch and pay directly to studios and distributors when they stream content.

This will all happen with flexible encryption to ensure that rights holders receive what they are due.