America is already enjoying a swicier summer thanks to new PLANTERS® Sweet & Spicy Dry Roasted Peanuts - but swicy doesn't have to end with snacktime. In fact, it's just the beginning. Now the makers of the PLANTERS® brand are taking on the boldest hairstyle out there, the mullet - best known as sweet in the front, spicy in the back - and helping it make an epic comeback in partnership with Oliver Tree. The makers of PLANTERS® brand are offering fans the chance to rock Tree's epic 'do with a limited edition PLANTERS® brand x Oliver Tree Sweet & Spicy Mullet, designed by Tree himself.

"The moment I tried this new sweet and spicy flavor, something came over me and I immediately knew I had to spice up my own life," said Tree. "The first thing I did was hit the hair salon and have them add horns to my bowl cut mullet. A little extra spice on top never hurt."

Just like the unexpected kick of red chili peppers after the first hints of honey in new PLANTERS® Sweet & Spicy Peanuts, fans can rock the bold, flavorful hairstyle that Tree made truly iconic during his current "Cowboy Tears" tour. And the PLANTERS® brand team invites fans to put their own unique spin on the mullet with included styling hair gel, colors and more - and share with @MrPeanutOfficial on Instagram or @MrPeanut on Twitter.

Here for a good time, not a long time, the PLANTERS® brand x Oliver Tree Sweet & Spicy Mullet comes with a 16-ounce jar of PLANTERS® Sweet & Spicy Peanuts. It drops this Friday, August 12 at 12 p.m. ET for $4.49 while supplies last at PlantersxOliverTree.com.

"Just like with our Sweet & Spicy Peanuts, we wanted to do something delicious - and daring - with Oliver Tree to take this summer to the next level," said Robbie Koons, PLANTERS® brand manager. "We're thrilled to bring Oliver's bold Sweet & Spicy mullet to the masses and help peanut lovers channel some of his delightfully swicy energy."

All PLANTERS® peanuts contain more than 30 essential vitamins and minerals and are a good source of fiber and healthy fats, with seven grams of protein per serving.

For more information on the PLANTERS® brand, including nutritional information and where to buy, visit www.planters.com. Follow the MR. PEANUT™ character on Facebook, TikTok, Twitter and Instagram.

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Hormel Foods Corporation published this content on 10 August 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 August 2022 13:35:03 UTC.