The makers of HORMEL Chili launched Double Dippable Chips, the first "breakable" chips designed to allow people to double-dip into their favorite chili dips without committing a social faux pas. As the producers of the key ingredient in some of America's most popular dip recipes, the HORMEL Chili brand team introduced this inventive creation to help double-dippers dip to their heart's content. The acceptability of double-dipping has long been a polarizing topic of snacking etiquette, as evidenced by recent surveys and across social media, where posts abound with arguments for and against the act of double-dipping.

Now, the debate continues at ChiliDoubleDip.com with a live poll measuring attitudes toward double-dipping. Consumers can cast their vote here. The makers of HORMEL Chili teamed up with a Minnesota-based specialty foods producer to create these one-of-a-kind tortilla chips, which feature a novel perforation down the center for an easy break, resulting in two even halves ?

perfect for indulgent dips. After rapid prototyping and some serious break-and-dip testing, Double Dippable Chips are now ready to meet some lucky winners. Starting March 18 at 12:00 AM (Eastern), dip lovers can enter for a chance to win limited quantities of HORMEL® Chili Double Dip Kits at ChiliDoubleDip.com.

The party-friendly kits include a bag of Double Dippable Chips, a can of HORMEL Chili and a recipe for a delicious 7-Layer Chili Cheese Dip. HORMEL Chili Double Dip Kits will ship to winners just in time to enjoy during the upcoming college hoops tournament. Whether you're cool with dipping a chip once or twice, any gathering can add excitement with a chili cheese dip featuring HORMEL Chili.

Fans of the brand can click here to watch the video that supports the act of double-dipping.