Brook + Whittle announced the installation of the first HP Indigo V12 digital press in the United States. This installation will bolster Brook + Whittle's digital print platform, delivering value to customers through turn times, supply chain agility, and label customization now at flexo printing speeds. The HP Indigo V12 digital press brings digital agility to volume currently printed on flexo presses.
The V12 allows quick setup with little waste, on-the-fly graphics changes, and variable data printing all while printing at 400 feet per minute. By eliminating the traditional break-even point between flexo and digital, a single V12 can replace 2 or 3 flexo presses.