Hypefactors A/S will launch its Names of Interest technology on 16th of June 2022. NOI tech is an implementation of Hypefactors' proprietary AI-based Named Entity Recognition, which is now taken to a new level of precision and scale with NOI. NOIs are the media equivalent of ‘points of interests' used in global navigation tech.

The AI underlying NOI automatically identifies and classifies names of products, services, companies, governments, foundations (or any legal body), countries, states, regions, cities, villages, landmarks, persons, sport events and special occasions that one may find useful or interesting. The NOI distinctiveness comes from its state-of-the-art machine learning architecture that is co-designed to be scaled up using specialized AI hardware such that Hypefactors' high-volume live updating global media data stream is enriched with NOIs. In combination with recent data enrichment additions to Hypefactors' Atlastic media intelligence technology, incl.

automated analysis of brand reputation and trust across earned media mentions, the inclusion of automated NER technology will be an important cornerstone of the total solution. NOI is powered by AI-based NER developed by Hypefactors' team of AI engineers and linguists. It builds upon its pre-existing multi-lingual AI construction methods also used for its Reputation-AI and its Presence-AI.

The proprietary approach contributes to Hypefactors' unique tech asset and IP base. NOI is the pivotal technology taking media intelligence to the next level, and it is the cornerstone for a sleeve of new innovative product features planned for later parts of 2022 and 2023.