Highlights:
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* The company won its third Gold award through the 'E-pit ultra-fast charger'
* The company showed its range by winning design awards in categories such as product, communication, user interface, architecture, and professional concept
SEOUL-
'This award is considered to be the part in which
For the Gold : E-pit ultra-fast charger
Taking a rare Gold award, the 'E-pit ultra-fast charger' greatly improves user experience by solving several problems that are typically found in EV chargers such as bulky cables, complicated operation and service use, unclear charging status, hygiene (especially important during a pandemic) as well as production and maintenance.
Inspired by the pit stops of
'Innovative design comes out when the designer focuses on the user's experience as the top priority,' said
E-pit's design considers various charging scenarios based on the
For More Design Excellence
Discipline: Communication
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'Hyundai Covid-19 Campaign: Safety First' uses an interactive
'2020 Hyundai Planner and Calendar' has a cover made of recycled leather from seats collected in vehicle junkyards. Furthermore, in order to reduce the waste, it omitted the year '2020' from the cover so that it could be re-used for more than a year by just replacing the inner sheets.
'Road to Sustainability' report uses templates for the layout of chapters in order to easily classify and focus on the content. Also, it delivers
'Channel Hyundai' is a smart TV-based platform that allows users to experience its brand and products through 'untouch'. Through this, customers can watch real-time events, such as new car releases on TV and various devices; contents such as culture, art and motor sports; and virtually experience the latest vehicles through the 3D configurator function. The designs for the TV application and media commerce platform of Channel Hyundai are recognized.
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Discipline: Architecture
'Hyundai Motor Company Global Learning Center' is a visually stunning facility that focuses on vehicle maintenance training. It consists of a training building and a dormitory building with a double skin expanded metal facade system to create integrated yet separated vehicle passages, well-ventilated classrooms, quiet and naturally lit interior spaces.
Discipline: User Interface
'Hyundai Aqua Design Infotainment System' establishes a unique visual style optimized for a horizontal wide display that makes a variety of information sources more comfortable to see.
'Genesis Copper Design Infotainment System' is featured in 2020 Genesis models such as G80 GV80 and GV70. The copper theme symbolizes athletic grace. The specialized theme is the result of optimizing the digital environment for a moving vehicle.
'Channel Hyundai' gets the nod in the user interface as well as communication disciplines. It is recognized in this category as a video retail channel.
Discipline: Professional Concept
'Hyundai Prophecy' concept forges a strong emotional connection between humans and automobiles, giving more value to the customer's every moment. Its timeless exterior design is reminiscent of perfectly weathered stone, with a clean and simple One Curve streamline that stretches from the front to the rear. Its interior is a Lifestyle Space using 'softer elements' of design. Electrification and self-driving technology redefine interior space utilization completely, using Joysticks to provide a completely new fun driving experience.
'ALICE: AR Location-based Information-Centric Explorer' is the integrated Metaverse platform that supports various multimodal services from last-mile services to autonomous driving. Alice provides context-based information for the user's trip as a one integrated solution with the most advanced feature for finding the final destination and displaying precise Point of Interest (POI) information. This highly anticipated information platform brings an all-new connected experience to the user, also as a creator, through the combination of mobility service and AR technology. In line with Alice,
iF Design Award goes digital
The iF Design Award is among the largest and most important design competitions in the world, founded in 1954 by iF
This year, the competition, for which more than 9,500 entries were submitted by participants from 52 countries, featured several innovations. These include a digital preliminary round ('Online Preselection'), in which half of the submissions are selected for the final round ('Final Jury'), a transparent evaluation of all categories, including new disciplines 'user experience' (UX) and 'user interface' (UI). The other categories are Product, Communication, Packaging and Service Design, Architecture, Interior Design and Professional Concepts. This year, the iF jury comprised 98 independent international design experts. All award-winning products are published in the 'iF World Design Guide' (ifworlddesignguide.com) and in the iF Design App.
About
Established in 1967,
Based on the brand vision 'Progress for Humanity,'
The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services.
In pursuit of sustainable future for the world,
More information about
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