Highlights:
* Honors include two 'Best of Best' and 15 'Winner' awards
* Categories include Film & Animation, Interface & User Experience, Spatial Communication, Apps, Advertising, Online, and Digital Solutions
* Three of the Winners were previously honored at iF Design Award 2021
Red Dot recognized
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Red Dot also recognized 'Hyundai EV Infotainment System - Jong-e' theme design applied to IONIQ 5 as Best of Best in Interface & User Experience, the company's first win in this category. The system's Jong-e Graphic User Interface (GUI) offers various interior ambience settings, such as soft, delicate and exuberant color gradients with parametric pixel design elements like those used for IONIQ 5's exterior lights. The system encapsulates the EV's eco-friendly concept and
(*The word 'Jong-e' means 'paper' in Korean)
In addition,
Winners in the Film & Animation category included
Winners in the Interface & User Experience category included 'Hyundai Infotainment System-Aqua Theme Design' and
The Red Dot Award is the second global design award to honor 'Hyundai Infotainment System-Aqua Theme Design,' 'Channel Hyundai' and 'Bluelink,' following iF Design Award 2021 earlier this year. It is also notable that 'Channel Hyundai' won in four different Red Dot categories, including Interface & User Experience Design, Apps, Online, and Digital Solution.
Winners in the Spatial Design category included 'Hyundai Motorstudio Busan,' 'Hyundai Motor Group Training Center,' 'Hyundai EV Station Gangdong' and 'Hyundai Cheonan Global Learning Center,' which were recognized for providing new customer experiences through spatial design.
Winners in the Advertising category included 'OOH & Ambient for London Eye,' an IONIQ brand campaign taken place at the world famous London Eye last year, and 'H2U (Hydrogen to You),' a campaign promoting the endless value of sustainable hydrogen energy.
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