This Christmas, we're unveiling a new advertisement that celebrates the true spirit of
The ad is inspired by the true story of a young and determined Icelandic boy who grows up to become an equally determined
The Icelandic spirit is available to anyone and everyone, but it personifies a nation that has had to think outside the box to make things work on a windy island in the North Atlantic.
We're proud to be able to share this story of our company - a story that shows what we can do.
The story
The
Flash forward a couple of decades and the young boy has grown up to become an
Our pilot beats the odds and single-handedly digs the
Hear more from the pilot in our behind-the-scenes video.
The spirit of
The film is a love letter to the Icelandic people, depicting their resilience, strength, determination and innovation. This real-life event perfectly captures the relentlessness optimism of the Icelandic spirit which, as the story shows, goes much further than you could ever imagine!
Our holiday wishes to you
We hope that the holiday season brings some promise of joy and celebration with your loved ones. We look forward to connecting you with your favorite people and places again in 2022.
From everyone at
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