iHeartMedia and State Farm announced a partnership aimed at redefining entertainment experiences in the metaverse, beginning with Roblox. This summer, State Farm is celebrating its 100th anniversary by stepping into the metaverse in collaboration with iHeartMedia to create the future of live experiences, combining major album releases, some of the biggest hit podcasts and interactive gaming in exciting new ways for fans. iHeartLand will be the premier destination in the metaverse for fans to interact with artists and creators while learning how to build their own music empire through competition, collaboration and connection with the biggest names in music, podcasting and entertainment.

To celebrate its launch, the new arena will kick off a steady drumbeat of events where fans can expect performances, new music drops, interactive podcasts, exclusive collectible merch and special access to VIP experiences curated exclusively for metaverse players. Additional details about iHeartLand and the performance and event lineup will be announced closer to launch.