SIC HAS BEEN THE MOST WATCHED CHANNEL FOR 56 MONTHS
SIC completes 56 consecutive months of leadership;
In September, SIC is the most watched channel on Portuguese television with a 14.7% share, against TVI's 14.1% and RTP1's 10.2%, and was the channel that rose the most compared to August, widening the gap to TVI;
SIC's leadership was transversal to practically all time periods of the day, leading in September in the mornings, afternoons, and prime time;
Jornal da Noite was the most watched news program on Portuguese television and its items, such as Opinião de Marques Mendes, Guerra Fria, Polígrafo SIC, Grande Reportagem and Reportagem Especial ended the month leading, as did Primeiro Jornal;
Isto é Gozar com Quem Trabalha returned and was the most watched entertainment program in Portugal. It leads the Sunday nights. Terra Nossa leads the Saturdays.
SIC's leadership once again extended to commercial targets - A/B C D 15/54 and A/B C D 25/54 - which ended September up compared to August;
SIC's set of thematic channels (SIC Notícias, SIC Mulher, SIC Radical, SIC Caras and SIC K) ended September with a 3.7% share, and SIC Notícias finished with a 2.0% share.
IMPRESA's station completes 56 consecutive months of leadership and ends September leading with a 14.7% share, against TVI's 14.1% and RTP1's 10.2%, and was the channel that rose the most compared to August, widening the gap to TVI.
In September, Jornal da Noite was once again the most watched news program on Portuguese television, finishing top of the list of generalist channels.
To the leadership contributed, once again, the good performance of items throughout the week, such as Opinião de Marques Mendes, Guerra Fria, Polígrafo SIC, Grande Reportagem and Reportagem Especial.
Primeiro Jornal once again ended the month systematically leading from Monday to Sunday and rising when compared to August.
On prime time (between 8pm and midnight), SIC ended September leading with a 16.8% share. The highlights were the return of Ricardo Araújo Pereira on Sunday prime time, which ended the month leading, and Terra Nossa on Saturday prime time, which also ended September leading.
In September, SIC led again in daytime. In the morning (between 8 a.m. and 2 p.m.), SIC ended September leading with a 15.7% share and was the channel that rose the most compared to August, and in the afternoon time slot (between 2 p.m. and 8 p.m.), SIC was also the channel that rose the most and ended the month leading with a 14.1% share.
SIC thematic channels
SIC's set of thematic channels (SIC Notícias, SIC Mulher, SIC Radical, SIC Caras and SIC K) ended September with a 3.7% share, and SIC Notícias finished with a 2.0% share;
SIC Notícias is the leading information channel in the target group made up of the upper classes and more active audiences (ABC 25/54); in September it led with a 3.4% share.
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Impresa SGPS SA published this content on 04 October 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 04 October 2023 14:25:15 UTC.
Impresa, SGPS, S.A. is Portugal's leading communications group. Net sales break down by activity as follows:
- operation of TV channels (82.2%): 8 channels operated (SIC, SIC Internacional, SIC News, SIC Radical, SIC Mulher, SIC K, SIC Caras et Txillo) at the end of 2021. The group also offers an activity of streaming exclusive content by subscription (OPTO) and operation of a sports content portal (ADVNCE);
- publishing of newspapers and magazines (12.5%): weekly newspapers Expresso, Blitz, Boa Cama Boa Mesa, Tribuna, etc.;
- other (5.3%): primarily publishing and distribution of multimedia and digital content (operating primarily through the portals Olhares and InfoPortugal).
Net sales break down primarily by source of income into sales of advertising space (65.4%), sales of TV subscriptions (16.8%) and sales of newspapers and magazines, individually or by subscription (5.4%).
Portugal accounts for 95.9% of net sales.
IMPRESA, SGPS, S.A. 
