Bucking the trend in Paris, Ipsos gained nearly 2% on the back of comments from Oddo BHF, which reiterated its 'outperform' rating on the marketing and opinion research group's shares, with a price target raised from 80 to 85 euros.

Optimism is the order of the day on business prospects, margins still offer potential for improvement, the balance sheet is underleveraged, valuation multiples remain attractive and the founder is buying shares", the analyst points out.

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