IQIYI, Inc. Broadcasts "The Rap of China 2019", Prompting the Return of the Chinese Rap Culture Trend This Summer
June 19, 2019 at 07:37 am EDT
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iQIYI, Inc. announced that the original Chinese youth rap music reality show The Rap of China2019 (the "Show") started airing on June 14, 2019, with a new episode out weekly. The Rap of China will return to the heart of rap music in 2019 by continuing to discover and realize rap's characteristics of trendiness, enthusiasm, and coolness, as well as new changes, such as in competition structure and dance elements, to elevate the show. The show is returning to its eagerly-awaiting audience for the audition segment, but implements new changes such as the upgrade of the 60-second individual rounds as well as bringing back all-star contestants and rap veterans from past seasons to compete on the same stage together. iQIYI's The Rap of China2019 advocates the purity of rap music by upgrading the structure of the program. What's more, it takes the contestants' personality into account to show the richness of their music. In the first episode of the season, the four teams of celebrity judges -- Kris Wu, Zhang Zhenyue & MC Hotdog, Will Pan (Pan Weibo), and G.E.M. Deng Ziqi -- presented an electric collaborative performance to kick off the show. The top rappers selected from the global auditions are then be unveiled to the audience. Contestants from this season including Huang Xu, KeyNG, KUNGFU-PEN, Double Zhuo, Chen Lingtao, Damnshine and Sio, will then give rap performances to showcase their individual personalities and attitudes. The live battle is fierce and the added element of the star producers fighting to make a choice only makes the program even more exciting. On top of Mainland China and Taiwan, the Show is widely distributed to other territories. It's simultaneously broadcasted over Hong Kong's paid subscription TV network, Now TV NowJelli Channel, and Malaysian Astro Quan Jia HD. Following that, the show will be also broadcasted over Rakuten Viki, the most popular video platform for Asian content among young viewers in North America, and Singapore's StarHub, bringing Chinese rap culture to a wider global audience.
iQIYI, Inc. is a China-based company principally engaged in the provision of online entertainment services. The Company mainly provides genuine video content such as movies, television dramas, variety shows and anime through its application platform. Through the platform, the Company mainly provides The Lost Tomb, The Mystic Nine, Burning Ice, Qipa Talk, The Rap of China and other programs for its customers. The Company has built an entertainment-based social media platform, iQIYI Paopao, for fans to follow and interact with celebrities and the entertainment community.
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