IQVIA™ announced that Polpharma Group BV has selected IQVIA’s Orchestrated Customer Engagement (OCE) platform to deploy in 12 countries in Central and Eastern Europe, including Poland and Russia. IQVIA OCE provides life science companies full visibility and understanding of their customer interactions and helps them connect with customers across all channels. OCE also drives improved productivity through the automation of administrative and repetitive tasks with its artificial intelligence and machine learning (AI/ML) capabilities. OCE will allow Polpharma to improve salesforce productivity and speed rollout of multi-channel digital marketing campaigns to clients.