ironSource Ltd. announced a major update to its ROAS (Return On Ad Spend) Optimizer. ironSource is the first company to provide an area on its platform fully dedicated to ROAS optimization data - providing app marketers with a trend visualization and daily breakdown of their ROAS goal against ROAS performance over time. The ROAS Optimizer allows app marketers to set a target ROAS goal, and then leave the engine to drive the highest scale possible while achieving the ROAS goal, saving hours of manual work.

This latest update gives marketers the ability to get a visualization of the results of their campaigns over time, and the control to readjust their goals based on that data. This visibility into installs, spend, eCPI, current ROAS goals, effective ROAS goals over time and more, arms marketers with insights enabling them to learn from their campaigns' performance and improve their user acquisition strategy. The update also includes self-serve capabilities, which allow marketers to optimize their ROAS goals and adjust campaigns directly on the platform.

This update is one of many for the ROAS Optimizers, whose engines are updated almost every week, making them smarter and more efficient in helping advertisers increase the scale and quality of their campaigns.