ironSource announced the expansion of its partnership with Samsung, as it launches on mobile devices in the Middle East and North Africa. Aura, ironSource's solution suite for telecom operators and OEMs, is already integrated on Samsung mobile devices in more than 30 markets, including Europe, Russia, South East Asia and India, and ironSource will now be Samsung's sole partner on newly released A-series and M-series mobile devices in over 50 markets across MENA - strengthening Aura's footprint in the region. Aura's technology empowers leading telecom operators and OEMs, like Samsung, to optimize the device experience for their users, by providing relevant content, apps and services directly on the mobile device.

Its AI and machine learning capabilities provide smart recommendations during the initial setup of a device, creating an onboarding experience that is optimized for maximum relevance - aiming to bring more value to the users, helping to reduce churn and increase NPS.