JCDecaux SE announced the signing of a 10-year contract with CCR Metro Bahia to take over the advertising operations of the two metro lines in Salvador (Brazil) – Red-Line 1 and Blue-Line 2. This new partnership, effective in March 2023, sustains the expansion strategy of JCDecaux, reinforcing its position as the largest metro media player in Brazil. In the capital city of the state of Bahia, JCDecaux will operate advertising on the two existing subway lines – Red-Line 1, which spans 12 km long and includes 8 stations, and Blue-Line 2, spanning 19 km and including 12 stations. All together, these two lines connect the Historical Center to the outskirts of Salvador, moving more than 530,000 passengers per day.

These lines are also linked to 7 integrated bus terminals that will display JCDecaux media. The existing inventory of Red-Line 1 and Blue-Line 2, which will now be managed by JCDecaux, includes more than 40 digital units spread throughout the stations, 162 static panels at bus terminals as well as 520 carriage internal TVs. JCDecaux will reach more than 7.7 million passengers daily in the main metro lines in Brazil.

This new partnership with CCR further strengthens JCDecaux's position as the only OOH company with a national reach, consolidating its leadership in metro media in Brazil. Recently, JCDecaux announced the inclusion of Lilac-Line 5 of ViaMobilidade and Yellow-Line 4 of ViaQuatro, in its portfolio already comprising the Blue-Line 1, Green-Line 2 and Red-Line 3 of the São Paulo metro network. This wide range of media assets allows advertisers to create integrated campaigns with JCDecaux's other displays throughout Brazil, increasing the impact and audience reach in OOH.

In Brazil, in addition to the main metro lines in São Paulo, JCDecaux operates the national Street Furniture offer with more than 18,000 faces strategically located across 11 major cities, including São Paulo, Campinas, Rio de Janeiro, Brasília, and major capitals of the North and Northeast Regions. The company also manages the advertising concession in the country's two busiest international airports: Guarulhos (GRU) and Brasília (BSB). Together, all these media assets add up to 130 million impressions per day.