August 19th saw the rolling off-line of the much anticipated Ford all-new SUV Everest at Xiaolan plant of Jiangxing Motors Co., Ltd. ("JMC") in Nanchang. Meanwhile, its presale price range was released to be 269,800 to 369,800 yuan.
The ceremony was attended by Mr. Dave Schoch, Ford Motor Company Group Vice President and President of Ford Asia Pacific Region; Mr. John Lawler, Chairman and CEO of Ford Motor (China) Limited; Mr. Qiu Tiangao, Chairman of Jiangling Motors Co., Group; Mr. Wang Xigao, Chairman of JMC; Mr. York Chen, President of JMC; Mdm. Xiong Chunying, First EVP of JMC, and Mr. Jin Wenhui, EVP of JMC, as well as other senior and medium level management from JMC, workers' representatives and media friends, etc..
The two engines equipped on Everest are Ford new 2.0L EcoBoost turbocharged gasoline engine and the latest 2.2L TDCi Turbocharged four-cylinder diesel engine, both of which represent outstanding performance. Everest provides customers with three versions with varied features, namely flagship, luxury and elite.
"Everest is the excellent all terrain super intelligent SUV tailored especially for Chinese customers. It not only creates a great opportunity for JMC to lead the medium-large sized SUV segment, but also drives JMC's cooperation with Ford into a new epoch." said JMC president York Chen.


Xiaolan Plant Confident for High Quality
As another blockbuster Ford SUV localized in China Market, the launch of Ford Everest in JMC Xiaolan plant in Nanchang indicated that this new vehicle is ready for mass production from now on. JMC Xiaolan Plant is a high-tech modern plant which was launched officially in 2013. Ford lean production system, Ford stringent product quality management systems and Ford global quality improvement process are all introduced into this plant, enabling the production and quality data and resource sharing between JMC and Ford.
On Everest's production line in Xiaolan plant, the Stamping shop is equipped with the most advanced press line in global auto industry, state of the art seven-axle automatic robot, and world-class synchronized control technology. Welding line in body shop has the highest level of flexibility and intelligence in the industry. Paint shop boasts the biggest cathode painting line in domestic auto industry. Its 3C1B high solid coating technology guarantees the brightness and enduring painting effect of different colored Everest. The final assembly plant possesses the most sophisticated whole vehicle quality inspection equipment and informationalized quality control system, including MES system, the most comprehensive and most advanced modern information system applied in auto manufacturing. Thus, smart management can be realized during the high-efficient production. Moreover, JMC self developed material supply control logic, and in-house developoed and manufactured 22 AGV trolleys, realized the connection between ground logistic system and information system. Therefore the logistic in Final assembly plant of Xiaolan reaches advanced level in global auto industry by realizing 36% unmanned material automatic supply.
The application of a large number of new facilities and new processes in Everest's production ensures its manufacturing quality, while the stringent requirement on quality control is also vital for its superb quality. Before running off-line, each Everest needs to pass the on-line monitoring of DURR which is the best-in-world monitor equipment imported from Germany. The ad hoc Ford CAL quality inspection process makes a careful check on each vehicle from the customer's perspective. In addition, in terms of quality control, Ford will also designate senior management and QC to JMC for quality supervision on a timely basis to make sure that each Everest is well-made and can stand the test.


As the earliest cooperative partner of Ford in China, JMC has rich experience in Ford vehicle production and received Ford Global Quality Gold Award for multiple times. Ford vehicle model manufactured by JMC has won Ford Global Customer Satisfaction Gold Award for three consecutive years. According to data released by GQRS survey, known as the strictest one in the world, the overall quality satisfaction data ranks First in Ford Asia Pacific region. TGW (Things Gone Wrong) is the lowest among Ford global plants. High-tech facilities plus specialized manufacturing processes safeguard the rigorous production and premium quality of Ford Everest.
A New Par for Med Large SUVs
Seven-seat SUV took roots over the past two years, the official launch of Ford Everest will no doubt fiercer the competition in SUV market. With advanced technology, powerful functions and refined craftsmanship, this Ford all-new medium and large sized SUV Everest will redefine the all terrain super intelligent SUV with performance beyond customers' expectation.
When the 1st Ford Everest rolled off-line, its detailed body parameters were also formally released- 4892mm long, 1862mm wide and 1837mm high. Its 2850mm wheelbase made it one of the seven-seat SUV with the longest wheelbase, providing passengers with ample legroom and headspace.

The spacious and comfortable room inside the vehicle and its three-row seven-seat flexible layout allow customers to enjoy the fun of travelling with their family and friends. Ford Everest has six colors (red, pearl white, black, silver, gray and brown) and two interior trim themes. Besides the three models with different features, Everest's appealing optional features will also be available to satisfy customers' individualized demands.
Brand new Ford Everest's outstanding performance can be attributed to the gasoline and diesel engines equipped on it with second to none performance. The new 2.0L EcoBoost turbo gasoline engine is tailored by Ford exclusively for China market. With180kw output power and 360n∙m peak torque, Everest has lower fuel consumption and CO2 emission level in comparison with vehicles of the same level. Its strong power never jeopardizes its green concept. The vehicle purchase cost can also be reduced thanks to its high-emission tax reduction. With 118kw maximum power and 385n∙m peak torque, the 2.2L TDCi turbocharged diesel engine is the latest one in Ford representing the best-in-class fuel economy.


As an outstanding medium and large sized SUV product, Ford Everest is an all-terrain super smart SUV thanks to its body on frame structure, powerful four-wheel driving, advanced TMS road condition real time management system and many other smart technologies. The TMS road condition real time management system further enhanced Everest's off-road ability, which not only allows drivers to select among four driving modes including Normal, Gravel/Grass/Snow, Sand and Rock, but also gives a full play to the vehicle under different terrains. The optimal 227mm ground clearance and 800mm wade ability allows Everest to cope with any extreme conditions easily.
In addition to rugged off-road performance, Ford Everest also has distinctive advantages on riding comfort and intelligent features in comparison with traditional tough SUV which only focus on off-road performance, thus, Everest can fully satisfy the daily commute of customers. It can be switched freely between off-road and urbanite conditions and opens a new field for the medium and large sized SUV.
Ford Everest featured with industrial leading smart technologies, such as Adaptive Cruise Control, Ford SYNC2 entertainment system, Curve Control system (first applied on vehicles of the same level), Lane Keeping Aid, Blind Spot Information System, Cross Traffic Alert, etc., therefore, the brand new Ford Everest becomes one of the most intelligent vehicle in its class in SUV segment.
SUV Pre-sale Price Released to Compete in Medium and Large SUV Market
Everest has aroused wide concern since the global debut last year. The just released presale price range of 269,800 to 369,800 yuan also spurred customer's expectation. Ford Everest will be delivered to the 4S shops nationwide gradually. For more information and ordering, customers can go to JMC's Ford-brand dealer for query.
Aiming at the strong market demands in 7-seat medium and large SUV products in China, Everest's target customers are those who have certain accomplishment and enjoy challenge and adventure. Everest lets out the outdoor exploration and adventurous nature of such group, it also brings fun-to-drive in cities. Therefore, Everest is, as it were, a challenge for traditional tough SUV, and it lengthened the off-road radius of metropolis SUV, becoming a new benchmark for existing medium and large sized SUV.
Integrated with tough appearance design, outstanding off-road performance, comfort driving experience, leading technological features and flexible handling, together with its competitive presale price, Everest is charging forward in medium and large sized SUV market in full-scale.
"Ford Everest is an important member in Ford SUV family. This all new SUV was developed by leveraging Ford global design and R&D specialty, and will be produced in the state-of-art JMC Xiaolan Plant and by a professional team who are very experienced in Ford vehicle production. It will exceed your expectations." said by John Lawler, Chairman and CEO of Ford China.


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