In a strategic move to bolster its operational leadership, JS Bank announced the appointment of Atif Salim Malik as the new Chief Operating Officer (COO). This appointment comes as part of the bank's ongoing efforts to enhance its core retail business and overall customer experience amidst the competitive banking landscape. Atif Salim Malik steps into his new role with a rich background in the banking sector, most recently serving as the Group Head of Retail Banking at JS Bank.

During his tenure in retail banking, Malik was instrumental in propelling the bank's achievements in SME, Agri, and consumer lending, marking significant milestones in its operational success. With over twenty-eight years of experience across retail and microfinance banking sectors in various senior executive management roles, Malik brings a comprehensive skill set to his new position, including expertise in general management, business strategy, marketing, financial risk, and corporate governance. In his capacity as COO, Malik will be responsible for overseeing key business areas, particularly focusing on enhancing distribution channels and customer experience through digitization.

His leadership is expected to steer JS Bank towards greater innovation and efficiency, underpinning the bank's objectives of fostering a positive work environment characterized by creativity, integrity, and a customer-centric approach.