Good fundamentals and a bullish trend militate for a long strategy.

The very good Surperformance© rating underline the company business predictability and its valuation level. EBITDA should rise about 7% in 2015. The current price shows a 31% potential to reach the consensus average target price.

Technically, the stock has been in a bullish trend for many months. It is currently on its lower trend line, near the GBp 987 significant support. The 100-day and 20-week moving averages are well oriented and should prevent any major drops from happening.

Consequently, investors may open a long position at current prices and target a rebound toward the GBp 1053 resistance. A stop loss order should be set at GBp 963.