Kin + Carta announced the launch of an Integrated Commerce Accelerator, designed to facilitate the rapid deployment of a modern composable commerce platform on Google Cloud and facilitate client data analysis in Google Cloud's BigQuery. The solution accelerates client time to value to a matter of weeks. The launch of this accelerator is part of the Integrated Commerce Network (ICN) from Kin + Carta and built on Google Cloud.

The Integrated Commerce Network brings together a curated group of highly skilled digital commerce partners that streamline digital transformation across commerce, marketing, and customer experience. The accelerator is the first integrated partner solution for commerce modernization included in Google Cloud's Industry Value Network. Created to help clients modernize their commerce operations by decoupling the front and back ends of their tech stack in a fully packaged, yet integrated manner, the accelerator allows businesses to upgrade their legacy commerce systems, personalize experiences for the modern consumer, and seamlessly integrate with Google Cloud's suite of services - allowing clients to better understand customer propensity to buy, deliver pricing optimization, personalized search experiences, avoid customer churn, and tune marketing campaigns in real-time.

Built-in partnership with Bloomreach, commercetools, and Quantum Metric, the Integrated Commerce Accelerator brings together data from each software vendor on Google Cloud's BigQuery, leading to new and innovative insights that ultimately enhance the customer experience. In future phases, Kin + Carta plans to extend the functionality of the Integrated Commerce Accelerator to enable businesses to choose a custom path based on any existing software choices, aligned to their respective needs, without having to worry about the underlying connectivity, reducing tech overhead.