Kooth plc announced that it has appointed James Murray as its new Director of Kooth Work. James has deep expertise in mental health, most recently working with Public Health England and advising on an Office for Students project aimed at creating a step-change in mental health outcomes. He has also held senior roles in growing technology businesses such as Splunk, Autonomy, and Interwoven. James was the Vice President and General Manager of Splunk EMEA and led the local business through a period of intense growth, notably in terms of headcount, geographies and revenues. Before entering the software industry he was a consultant at Accenture advising blue chip financial organisations. James has significant experience within the mental health sector. He has recently been working with Public Health England to create a framework for serious incident reporting to cover the Higher Education Sector with a view to learning from past incidents, near misses and all sudden deaths at universities. He is also working as an advisor with Universities UK on an innovative technology project led by Northumbria University. The project is examining the use of AI and analytics to provide early alert and intervention to students in distress and at possible risk of suicide.