In 2023, Kyocera Corporation released its new sustainable inkjet textile printer, "FOREARTH", which reduces the water usage for textile printing to virtually zero in order to solve environmental issues, such as water pollution, in the textile and apparel industry. The new 'TRUE BLUE TEXTILE' project based on a 'Wear to Save Water' fashion concept was launched to promote consumer awareness of environmental issues and features textile design exhibits by Anrealage and Vantan Design Institute to be held on March 22 to March 24 to coincide with World Water Day 2024. 'TRUE BLUE TEXTILE' promotes a new 'Wear to Save Water' fashion concept that encourages consumers to learn and think about the environmental issues in the textile and apparel industry by wearing sustainable fashion.

'TRUE BLUE TEXTILE' fabric was printed by Kyocera's FOREARTH water free concept digital inkjet printer with patterns based on the Niyodo River in Kochi Prefecture, which boasts the best water quality in Japan. A total of five outfits were produced for the project by ANREALAGE - a company founded by Kunihiko Morinaga, who endorsed the aims of this project - and the Vantan Design Institute, which has produced numerous globally renowned designers. Through these initiatives, Kyocera is committed to tackling environmental issues affecting the textile and apparel industry.

Until now, the textile and apparel industry has used vast amounts of water in processes such as steam and washing when dyeing fabrics, and water pollution resulting from this wastewater has become a global environmental problem. In addition, the problem of mass disposal due to overstocking is also under scrutiny, requiring an immediate response. To help address these issues, Kyocera has developed the new FOREARTH inkjet textile printer, which reduces water use to the absolute minimum by combining inkjet technology for high-speed, high-quality printing with the ink and equipment development technology of Kyocera Document Solutions.

The 'TRUE BLUE TEXTILE' project is an initiative to nudge people to think about the significance of 'Wear to Save Water' by choosing garments with sustainable fabrics. 'TRUE BLUE TEXTILE' is printed using FOREARTH, featuring the surface of the Niyodo River in Kochi Prefecture, which has been voted the river with the best water in Japan eight times in ten years*2 in a nationwide first-class river water quality survey conducted by the Japanese Ministry of Land, Infrastructure, Transport, and Tourism. Donning these garments allows the wearer to both protect beautiful water by wearing beautiful clothes and express their willingness to protect the environment and save the future of water.