According to a new report published by
The global electric face cleanser market size is expected to reach
Commercial electric face cleanser occupied the largest market share in 2018 owing to increasing number of people opting for salon-based beauty treatments. The geriatric population is more prone to problems like skin ageing, wrinkles, and skin elasticity, which has resulted in increasing preference for salon-based treatments. Major salons have been observed using latest machinery and devices to provide skin care treatments to their customers. This is expected to increase the consumption of electric face cleansers in salons and spas. In addition, manufacturers are forming contractual alliances with branded and local salon brands to boost product sales. Personal electric face cleansers are expected to witness the fastest growth during the forecast period due to increase in consumption of at-home beauty devices. Benefits such as ease-of-use and cost effectiveness are anticipated to increase the demand for the product for personal use. This is expected to fuel overall market growth from 2019 to 2025. Electric face cleansers were majorly sold via offline channels in 2018. However, due to growth of e-commerce and digital marketing, online sales are expected to boost from 2019 to 2025. Moreover, rise in direct-to-consumer businesses like Nykaa and Purplle is expected to boost the sales via online channels during the forecast period. The online sales are also driven by websites of major manufacturers like Pixnor and
In 2018,
Electric Face Cleanser Market Report Highlights
* By end use, the personal segment in electric face cleansers market is expected to ascend at a CAGR of 6.1% over the forecast period owing to increasing use of at-home beauty devices
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* Pixnor launched a 7-in-1 electric face cleanser to increase its product offering. This face cleanser comes with 7 different types of brushes. These brushes serve different cleansing purposes such as cleaning, massaging, and exfoliation
* In
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Electric Face Cleanser Market Segmentation
Electric Face Cleanser End Use Outlook (Revenue, USD Million, 2015 - 2025)
* Personal
* Commercial
Electric Face Cleanser Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
* Online
* Offline
Electric Face Cleanser Regional Outlook (Revenue, USD Million, 2015 - 2025)
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