PRESS RELEASE : Leifheit Aktiengesellschaft: ???????Leifheit AG off to a successful start to the financial year 2021

DGAP-News: Leifheit Aktiengesellschaft / Key word(s): Quarterly / Interim Statement/Quarter Results 
Leifheit Aktiengesellschaft: ???????Leifheit AG off to a successful start to the financial year 2021 
2021-05-11 / 09:20 
The issuer is solely responsible for the content of this announcement. 
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Leifheit AG off to a successful start to the financial year 2021 
  . Group turnover increased by 25.5% to EUR 86.2 million in the first quarter 
  . Positive trend in Germany continued with turnover growth of 38.3% 
  . First TV campaign for the Soehnle brand sees turnover growth of 52% in scales 
  . Group EBIT almost doubled year-on-year at EUR 8.3 million 
  . Forecast for 2021 remains unchanged: Group turnover growth of at least 5%, EBIT between EUR 20 million and EUR 24 
    million expected 
Nassau, 11 May 2021 - Leifheit AG (ISIN DE0006464506), one of the leading brand suppliers of household products in 
Europe, continued its growth course in the first quarter of the financial year 2021, achieving significant increases in 
turnover and earnings. The Leifheit Group was able to almost double its earnings before interest and taxes (EBIT) 
year-on-year in the first three months of 2021 from EUR 4.3 million to EUR 8.3 million. Less taxes, this equalled a net 
result for the period of EUR 5.8 million in the first quarter of 2021 (previous year: EUR 2.9 million). 
The increase in the gross margin and the substantial turnover growth of 25.5% in the first quarter of 2021 were the 
main contributors to the improved result. Group turnover increased to EUR 86.2 million (previous year: EUR 68.7 
million). The very strong turnover growth of 38.3% in its German domestic market along with the 24.3% increase in 
turnover in central Europe made significant contributions. In particular, the Group achieved considerable gains in 
France and Italy with turnover growth of 53.8% and 45.9%. There was also significant turnover growth of 30.6% in 
Austria as a result of the expanded distribution network. Turnover in the Eastern Europe sales region decreased 
slightly in the first three months. However, double-digit growth was achieved in important markets in the region. 
Turnover in the Czech Republic, for example, grew by 24.4% and by 21.9% in Romania. 
Henner Rinsche, Chairman of the Board of Management of Leifheit AG, is satisfied with the business development at the 
beginning of the year: "Despite the ongoing challenges of the market environment, we made a good start to financial 
year 2021. In the course of our Scaling up Success growth strategy, we invested increasingly in consumer advertising 
during the first quarter. For the first time, the Soehnle brand was advertised on television. With great success: 
turnover for Soehnle scales has increased by approximately 52%, which led to a significant turnover growth of 27.5% in 
the Wellbeing segment. The campaign focused on the Style Sense Safe 300 personal scales which received a 'very good' 
test rating from the 'Haus & Garten Test' magazine. In response to the pandemic, consumers have also shown a greater 
demand for floor cleaning and air purification products as well as kitchen accessories." 
In the Household segment, the Leifheit Group generated turnover growth of 22.5% to EUR 69.7 million (previous year: EUR 
56.9 million) in the first quarter of 2021. As result, 80.9% of the Group turnover were generated in the Household 
segment (previous year: 82.9%). All product categories contributed to the strong performance with double-digit growth 
rates. In the kitchen and cleaning categories, Leifheit benefited from TV advertising for cleaning products and changes 
in consumer behaviour caused by the pandemic. 
In the Wellbeing segment with the Soehnle Brand, the Leifheit Group generated turnover of EUR 7.9 million (previous 
year: EUR 6.2 million), reflecting significant growth of 27.5% compared to the first quarter of the previous year. In 
addition to the strong growth with Soehnle scales, the strong demand for Soehnle air purifiers also contributed to the 
segment's positive turnover development. The range of air purifiers was expanded in the first quarter with the addition 
of the Soehnle Airfresh Clean 400, which recently finished first in a test conducted by the "Haus & Garten Test" 
magazine. The air purifier filters out 99.95%^1 of particles such as allergens, viruses and pollutants through its 
high-performance four-stage cleaning system, HEPA filter and UV-C light. This product innovation already made a 
positive contribution to turnover. All in all, the Leifheit Group was able to almost double turnover in the air product 
group. 
In the Private Label segment, which mainly comprises sales of private-label brands by the French subsidiaries Birambeau 
and Herby, turnover increased to EUR 8.6 million (previous year: EUR 5.6 million). This represents an increase of 53.6% 
year-on-year. 
Discussing the implementation of the growth strategy during the current financial year, Henner Rinsche explains: "We 
will continue to bring selected products into the focus of consumers that have been awarded 'very good' test ratings on 
account of their excellent quality through extensive TV activities. For example, these include Leifheit rotary dryers, 
which recorded their most successful first quarter in the company's history in terms of turnover and sales. The 
Linomatic 600 Deluxe Cover rotary dryer also provided additional impetus. As the winner of a 'Meine Gartenwelt' 
magazine test, it was rated 'very good'. In addition, the Regulus Aqua PowerVac cordless vacuum wiper will also be seen 
on TV. We have significantly increased our market shares in this strongly growing market in recent months." 
The Leifheit Group continues to face challenges in the supply chain, production and logistics due to the pandemic. At 
the same time, ongoing restrictions and closures of key trade channels remain a factor, so that the impact of the 
pandemic on the business activities of the Leifheit Group remain difficult to assess. Also in view of the fact that the 
earnings performance in the first quarter of 2021 has exceeded the original expectations, the Board of Management 
therefore continues to expect Group turnover growth of at least 5% year-on-year as well as a Group EBIT of between EUR 
20 million and EUR 24 million. 
Further information can be found in the quarterly statement for the period ending 31 March 2021, available at 
financial-reports.leifheit-group.com. 
About Leifheit 
Leifheit AG, founded in 1959, is one of the leading European brand suppliers of household items. The Leifheit Group 
divides its operating business into the Household, Wellbeing and Private Label segments. Leifheit and Soehnle products 
- two of Germany's best-known household brands - are known for high quality and great utility for consumers. Its French 
subsidiaries Birambeau and Herby are active in the service-oriented Private Label segment with a selected product 
range. In each segment, the company focuses on its core product categories of cleaning, laundry care, kitchen goods and 
wellbeing. The Leifheit Group employs some 1,100 people. More information on Leifheit is available online at 
www.leifheit-group.com, www.leifheit.de and www.soehnle.de. 
^1 Efficiency of particle filter material tested externally in accordance with EN 1822. HEPA H13 filter material used. 
Aerosol removal tested by the Institute of Fluid Mechanics and Aerodynamics at the Universität der Bundeswehr München; 
with aerosol particles (Ø 0.4 µm) in a room with a capacity of approximately 60 m³ at performance level 4. 
 
Contact: 
Leifheit AG 
D-56377 Nassau 
[e-mail] 
[phone] 
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2021-05-11 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
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Language:     English 
Company:      Leifheit Aktiengesellschaft 
              Leifheitstraße 1 
              56377 Nassau 
              Germany 
Phone:        [phone] 
Fax:          [phone] 
E-mail:       [e-mail] 
Internet:     www.leifheit-group.com 
ISIN:         DE0006464506 
WKN:          646450 
Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 
              Hamburg, Munich, Stuttgart, Tradegate Exchange 
EQS News ID:  1194874 
 
End of News   DGAP News Service 
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1194874 2021-05-11

 
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May 11, 2021 03:21 ET (07:21 GMT)