Lexibook announced the renewal of its partnership with Hasbro Inc. for Europe. Following an initial partnership signed in 2009 for MY LITTLE PONY, LITTLEST PETSHOP and TRANSFORMERS licensed products, collaborative efforts now expand to include new franchises such as NERF, Mr. POTATO HEAD and FURBY. In addition to educational toys and electronic products, this agreement has specifically led to the development of the LEXIBOOK(R) TABLET FURBY, offering a pre-loaded application that is used to interact with the little animated plush toy and to discover its very own world and language, Furbish!.

The application enables users to feed their FURBY Toy when it gets hungry via the Pantry and Deli activities, specifically in order to make its favourite sandwich. Use the Translator and Dictionary activities to discover Furbish, the native language of the FURBY Toy, and to converse with it. For example, in Furbish, "hello" translates to "Dah-Ay-Loh-Oo-Tye".

The plush toy then directly interacts with the application! The tablet's educational and play content related to this continuous interaction with FURBY offers a new, even more complete play experience. Building on 2012's successful range of touchscreen tablets adapted for children, Lexibook(R) innovates and offers unheard of interactivity!

DAH-MAY-MAY!!!.