As used in this Annual Report on Form 10-K, references to the "Company," "LFTD
Partners," "LIFD," "we," "our" or "us" refer to LFTD Partners Inc. and Lifted,
unless the context otherwise indicates.



Prior to the acquisition of Lifted on February 24, 2020, LFTD Partners Inc.,
formerly known as Acquired Sales Corp., had no sources of revenue, and LFTD
Partners Inc. had a history of recurring losses, which has resulted in an
accumulated deficit of $11,414,602 as of December 31, 2021. LFTD Partners Inc.
has Preferred Stock outstanding that is currently accruing dividends at the rate
of 3% per year. These matters raise substantial doubt about our ability to
continue as a going concern.



This Management's Discussion and Analysis ("MD&A") section discusses our results
of operations, liquidity and financial condition and certain factors that may
affect our future results. You should read this MD&A in conjunction with our
financial statements and accompanying notes included elsewhere in this report.



The following discussion and analysis of our financial condition and results of
operations should be read in conjunction with our risk factors, financial
statements and related notes that appear elsewhere in this Annual Report on Form
10-K. In addition to historical financial information, the following discussion
contains forward-looking statements that reflect our plans, estimates and
beliefs. Our actual results could differ materially from those discussed in the
forward-looking statements. Risk factors that could cause or contribute to these
differences include those discussed below and elsewhere in this Form 10-K.





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INTRODUCTION



Management's Discussion and Analysis ("MD&A") of our financial condition and
results of operations is provided as a supplement to the accompanying financial
statements and related notes to help provide an understanding of our financial
condition, the changes in our financial condition and the results of operations.



Basis of Presentation



Overview


Please refer to "Description of the Business of LFTD Partners Inc." under "ITEM 1. BUSINESS" for information.

Liquidity and Capital Resources





The following table summarizes our Company's current assets, current liabilities
and working capital as of December 31, 2021 and December 31, 2020, as well as
our Company's cash flows for the years ended December 31, 2021, 2020 and 2019:



                      December 31,       December 31,
                          2021               2020

Current Assets        $  13,152,696     $    3,264,777
Current Liabilities      11,906,270          2,308,722
Working Capital           1,246,426            956,055




                                                          For the Year Ended
                                                             December 31,
                                                2021             2020             2019
Net Cash Provided by (Used in) Operating
Activities                                  $  5,622,612     $   (338,036 )   $   (611,502 )
Net Cash Used in Investing Activities       $   (446,655 )   $ (3,509,811 )   $ (2,096,200 )
Net Cash (Used In) Provided By Financing
Activities                                  $ (4,012,306 )   $    (98,002 )   $  7,092,631
Comparison of the balance sheet at December 31, 2021 and December 31, 2020

At December 31, 2021, we had cash and cash equivalents of $1,602,731; in comparison, at December 31, 2020, we had cash and cash equivalents of $439,080.

At December 31, 2021, we had a dividend receivable from Bendistillery in the amount of $2,495; similarly, at December 31, 2020, we also had a dividend receivable from Bendistillery in the amount of $2,495.





At December 31, 2021, we had prepaid expenses of $4,262,237 primarily related to
prepaid inventory and prepaid health and dental insurance; in comparison, at
December 31, 2020, we had prepaid expenses of $455,061 primarily related to
prepaid inventory, prepaid payroll, prepaid workers compensation insurance and
the prepayment of the OTCQX annual fee.



At December 31, 2020, we had an outstanding loan receivable from SmplyLifted LLC
in the amount of $293,750; this money had been used by SmplyLifted to purchase
inventory. This loan receivable was written off at December 31, 2021.



At December 31, 2020, we had a note receivable from CBD Lion for $15,318. There was no note receivable from CBD Lion at December 31, 2021.





Accounts receivable of $3,461,499, net of $239,101 allowance, were outstanding
at December 31, 2021; this is compared to accounts receivable of $1,413,051, net
of $5,743 allowance, outstanding at December 31, 2020.



At December 31, 2021, we had inventory of $3,809,944; in comparison, at December 31, 2020, we had inventory of $641,195.

Total current assets at December 31, 2021 of $13,152,696 were adequate for us to fund current operations. In comparison, at December 31, 2020, we had total current assets of $3,264,777.





At December 31, 2021 and December 31, 2020, our other assets primarily included
goodwill of $22,292,767 related to the acquisition of Lifted on February 24,
2020. Also, at both December 31, 2021 and December 31, 2020, our other assets
included our investments in Ablis, Bendistillery and Bend Spirits, which total
$1,896,200. At December 31, 2021, we also reported a net finance lease
right-of-use asset of $1,227,532, a net operating lease right-of-use asset of
$76,412, net fixed assets of $433,213, net intangible assets of $1,386 and
security and state licensing deposits of $6,900. In 2021, Lifted wrote off its
$30,000 deposit at a law firm that was required by Lifted's exclusive Girish GPO
distribution agreement; such $30,000 was previously recorded as an other asset
as of December 31, 2020. At December 31, 2021, Lifted wrote off its investment
in SmplyLifted LLC, which was previously valued at $84,451. At December 31,
2020, Lifted's investment in SmplyLifted was reported at $195,571. Lifted's
initial capital contribution to SmplyLifted LLC was $200,000 for a 50%
membership interest.




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In comparison, at December 31, 2020, our other assets included net intangible
assets of $3,054 and a security and state licensing deposit of $1,600 at
December 31, 2020. At December 31, 2020, we recognized a net operating lease
right-of-use asset of $7,705.



At December 31, 2021, current liabilities of $11,906,270 primarily consisted of
accounts payable and accrued expenses of $4,671,382, accounts payable to an
affiliate of NWarrender of $4,607, deferred revenue of $2,174,393, a
company-wide management bonus pool accrual of $1,556,055, income tax payable of
$1,242,974, management bonuses payable of $941,562, interest payable to related
parties WJacobs and GJacobs of $13,269, $11,926 in Series A convertible
preferred stock dividends payable to preferred stockholders, and $1,796 in
Series B convertible preferred stock dividends payable to preferred
stockholders.



In comparison, at December 31, 2020, current liabilities of $2,308,722 primarily
consisted of deferred revenue of $1,096,120, management bonuses payable of
$350,000, accounts payable and accrued expenses of $639,479, interest payable to
NWarrender of $64,110, $145,561 in Series A convertible preferred stock
dividends payable to preferred stockholders, and $5,782 in Series B convertible
preferred stock dividends payable to preferred stockholders.



The Company had an accumulated deficit of $11,414,602 and $17,141,175 as of December 31, 2021 and 2020, respectively.

Comparison of operations for the year ended December 31, 2021 to the year ended December 31, 2020





During the year ended December 31, 2021, the Company recognized net sales of
$31,656,932. From the period February 24, 2020 (closing on Lifted) through
December 31, 2020, the Company recognized net sales of $5,344,320. The Company
did not generate revenue from continuing operations during the year ended
December 31, 2019.



During the year ended December 31, 2021, hemp-derived, nicotine and sanitizer
products made up approximately 99%, 1% and 0% of Lifted's sales, respectively.
During the year ended December 31, 2020, hemp-derived, nicotine and sanitizer
products made up approximately 60%, 20% and 20% of Lifted's sales, respectively.
LIFD did not generate any revenue in 2019.



No stock compensation expense of was recognized during the year ended December
31, 2021. In comparison, stock compensation expense of $1,393,648 was recognized
during the year ended December 31, 2020. Of this, $733,499 related to the value
of warrants issued to GJacobs upon the execution of his employment agreement on
February 24, 2020, pursuant to the June 19, 2019 compensation agreement. The
difference, $660,149, related to the value of warrants issued to WJacobs upon
the execution of his employment agreement on February 24, 2020, pursuant to the
June 19, 2019 compensation agreement.



Stock compensation expense of $874,154 was recognized during the year ended
December 31, 2019. Of this, $833,446 related to the value of 402,900 warrants to
purchase unregistered shares of common stock of the Company issued to brokers
for the capital raised for the Company by the brokers. The difference, $40,708,
was the value of a total of 14,042 warrants to purchase unregistered shares of
common stock of the Company, issued to two finders (7,021 warrants were issued
to each finder) in regard to the purchase of 4.99% of the stock of Ablis. In
comparison, stock compensation expense of $72,500 was recognized during the year
ended December 31, 2018. As background: on April 1, 2018, we issued to director
James S. Jacobs and to WJacobs, then an independent contractor and now our
President and Chief Financial Officer, rights to purchase warrants, for an
aggregate purchase price of $2.00, an aggregate of 250,000 shares of common
stock of the Company (40,000 to James S. Jacobs, and 210,000 to WJacobs), at an
exercise price of $0.01 per share, such warrants to be fully vested and to be
exercisable on or prior to December 31, 2024. We recorded total stock
compensation expense of $72,500 related to these rights to purchase warrants;
this consists of $11,600 of stock compensation for the rights to purchase
warrants issued to James S. Jacobs, and $60,900 of stock compensation for the
rights to purchase warrants issued to WJacobs.



During the year ended December 31, 2021, the Company expensed $3,621,624 related
to payroll, consulting and independent contractor expenses; this is up from
$809,966 in payroll, consulting and independent contractor expenses during the
year ended December 31, 2020; and up from $112,500 in payroll, consulting and
independent contractor expenses during the year ended December 31, 2019. Lifted
has been dramatically increasing the size of its workforce, including
production, fulfillment and sales people, and in conjunction with these
increases, Lifted's payroll, consulting and independent contractor expenses have
increased significantly. In addition, Lifted's Chief Strategy Officer, who was
hired on July 1, 2021, has developed and implemented certain important
strategies which have assisted Lifted's efforts to increase its production,
fulfillment and sales capabilities. The Chief Strategy Officer's two-year
agreement with Lifted entitles such employee to be paid an annual salary of
$180,000 plus a bonus equal to 5% of total net sales for Lifted in excess of
$6,000,000 per quarter. At December 31, 2021, the bonus payable to this Lifted
employee totaled $339,510.



During the year ended December 31, 2021, the Company expensed $1,559,334 related
to the company-wide management bonus pool. There was no company-wide management
bonus pool accrued for during the years ended December 31, 2020 and December 31,
2019.




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Driven by increased sales, bank charges and merchant fees increased to $392,757 during the year ended December 31, 2021, from $48,814 during the year ended December 31, 2020, from $130 during the year ended December 31, 2019.

During the year ended December 31, 2021, the Company incurred $337,044 in advertising and marketing expenses, which primarily related to trade shows, marketing displays, public relations and digital marketing. In comparison, during the year ended December 31, 2020, the Company incurred $115,102 in advertising and marketing expenses, which primarily related to public relations and digital marketing.





Bad debt expense increased to $380,621 during the year ended December 31, 2021,
from $124,802 during the year ended December 31, 2020, from $0 during the year
ended December 31, 2019.



Depreciation and amortization expense increased to $90,147 during the year ended
December 31, 2021, from $16,385 during the year ended December 31, 2020, from $0
during the year ended December 31, 2019.



Other operating expenses increased to $629,012 during the year ended December
31, 2021, from $222,052 during the year ended December 31, 2020, from $58,478
during the year ended December 31, 2019. Other operating expenses include, for
example, lab supplies, dues and subscriptions, meals and entertainment,
insurance expenses, repairs and maintenance, and state license & filing fees.



Total, non-operating Other Expenses in 2021 of $613,539 primarily consisted of
$388,727 in impairment of Lifted's investment in SmplyLifted, $195,571 in loss
from Lifted's 50% membership interest in SmplyLifted, and interest expense of
$142,427. In comparison, total non-operating Other Expenses in 2020 of $16,221
primarily consisted of gain of forgiveness of debt of $91,272, interest expense
of $65,186, settlement costs of $97,000, refund of merchant account fees of
$34,429, settlement income of $12,500, and interest income of $8,098. During the
year ended December 31, 2019, Total Other Income consisted of interest expense
of $27,998, settlement income of $29,196, and interest income of $25,628.



During the year ended December 31, 2021, the Company recognized net income of
$5,799,982. In comparison, during the year ended December 31, 2020, the Company
incurred a net loss of $1,534,589. In comparison, during the year ended December
31, 2019, the Company incurred a net loss of $1,236,105.



Net cash provided by operating activities was $5,622,613 for the year ended
December 31, 2021, compared to net cash used in operating activities was
$338,036 for the year ended December 31, 2020, compared to $611,502 net cash
used in operating activities for the year ended December 31, 2019. Net cash
provided by operating activities was primarily generated from net income of
$5,799,982. Net cash used in operating activities in 2021 was primarily for
prepaid expenses and for the purchase of inventory. Offsetting the used cash
were increases in accounts payable and accrued expenses and deferred revenue.
Net cash used in operating activities in 2020 of $338,036 was also primarily for
the purchase of inventory and prepaid expenses. Offsetting the used cash were
increases in accounts payable and accrued expenses of $255,908 and deferred
revenue of $1,031,424. Net cash used in operating activities in 2019 was
primarily for professional fees and independent contractor and consulting fees.



Net cash used in investing activities was $446,655, $3,509,811 and $2,096,200
during the years ended December 31, 2021, 2020 and 2019, respectively. Net cash
used in investing activities in 2021 primarily related to the net purchase of
fixed assets and loans to SmplyLifted, offset by the reduction of the CBD Lion
note receivable. Net cash used in investing activities in 2020 primarily related
to the net cash paid to NWarrender as part of the acquisition of Lifted,
purchases of fixed assets, and a reduction of the CBD Lion note receivable as we
received payments from CBD Lion. We also invested $200,000 into SmplyLifted LLC;
this investment amount was reduced by SmplyLifted's net loss in 2020. We also
made loans totaling $293,750 to SmplyLifted LLC for the purchase of inventory.
Net cash used in investing activities in 2019 related to our $399,200 investment
in Ablis, our $1,497,000 investment in Bendistillery and Bend Spirits, and our
$300,000 loan to CBD Lion LLC, of which $200,000 was outstanding at December 31,
2019.



During the year ended December 31, 2021, net cash used in financing activities
was $4,012,306, primarily driven by the repayment of the $3,750,000 promissory
note payable to NWarrender. Net cash used in financing activities was $98,002
during the year ended December 31, 2020, primarily driven by the payments of
dividends to Series A convertible preferred stockholders. In comparison, during
the year ended December 31, 2019, net cash provided by financing activities was
$7,092,631, primarily driven by the raise of $6,615,000 in exchange for Series A
convertible preferred stock.



During the year ended December 31, 2021, net cash increased by $1,163,651. In
comparison, during the year ended December 31, 2020, net cash decreased by
$3,945,849, and net cash increased by $4,384,929 during the year ended December
31, 2019.



The Company has a history of losses as evidenced by the accumulated deficit at
December 31, 2021 of $11,414,602. We plan to sustain the Company as a going
concern by taking the following actions: (1) continuing to operate Lifted; (2)
acquiring and/or developing profitable businesses that will create positive
income from operations; and/or (3) completing private placements of our common
stock and/or preferred stock. We believe that by taking these actions, we will
be provided with sufficient future operations and cash flow to continue as a
going concern. However, there can be no assurance that we will be successful in
consummating such actions on acceptable terms, if at all. Moreover, many of such
actions can be expected to result in substantial dilution to the existing
shareholders of the Company.




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Selected Quarterly Financial Information

LFTD PARTNERS INC. (FORMERLY KNOWN AS ACQUIRED SALES 

CORP.) AND SUBSIDIARY LIFTED LIQUIDS, INC.


                                                  CONSOLIDATED STATEMENTS OF OPERATIONS
                                                               (UNAUDITED)

                     For the Three       For the Three                                                For the Three       For the Three
                     Months Ended         Months Ended        For the Three       For the Three       Months Ended        Months Ended
                     December 31,        September 30,        Months Ended        Months Ended        December 31,        September 30,
                         2021                 2021            June 30, 2021      March 31, 2021           2020                2020
Net Sales           $    12,787,566     $      8,820,952     $     

6,695,144 $ 3,353,270 $ 2,196,518 $ 1,509,437 Cost of Goods Sold

                      6,252,549            4,720,057           3,035,630           1,707,523           1,312,946             878,327
Gross Profit              6,535,017            4,100,895           3,659,515           1,645,747             883,572             631,110
Operating
Expenses:
Payroll,
Consulting and
Independent
Contractor
Expenses                  1,719,305              803,796             791,000             307,524             211,851             275,149
Accrual for
Company-Wide
Management Bonus
Pool                              -              400,000             816,388             342,947                   -                   -
Management
Bonuses                     650,000                    -                   -                   -                   -                   -
Professional Fees           133,300              139,526             133,892              93,033              80,810              50,235
Bank Charges and
Merchant Fees               103,647              104,485             118,055              66,570              27,824              14,702
Advertising and
Marketing                   100,446               86,438              98,133              52,027              22,384              26,670
Bad Debt Expense            299,000               61,448              19,196                 977               2,915              94,251
Depreciation and
Amortization                  5,805               16,344              26,215              41,783               5,245               5,092
Other Operating
Expenses                    278,024              170,821              99,773              80,394              56,902              51,289
Total Operating
Expenses                  3,289,526            1,782,858           2,102,652             985,254             407,931             517,388

Income/(Loss)


From Operations           3,245,491            2,318,037           1,556,863             660,493             475,641             113,722
Other
Income/(Expenses)
Income/(Loss)
From 50%
membership
interest in
SmplyLifted LLC
(FR3SH)                    (100,172 )            (44,858 )           (43,330 )            (7,211 )            (4,429 )                 -
Impairment of
Investment in                                          -                   -                   -                   -                   -
SmplyLifted                (388,727 )
Income from
SmplyLifted for
WCJ Labor                       144                  313                 769               1,072                   -                   -
Loss on Lease
Modification                 (1,445 )                  -                   -                   -                   -                   -
Interest Expense            (35,314 )            (35,368 )           (35,398 )           (36,347 )           (19,281 )           (19,281 )
Dividend Income               2,495                    -                   -                   -               2,495                   -
Warehouse
Buildout Credits                  -                    -                 600                 600                 600                 600
Penalties                    (5,434 )             (2,162 )                 -                (450 )                 -                   -
Gain on
Forgiveness of
Debt                            521                    -             151,147                   -              81,272                   -
Settlement
Income/Gain on
Settlement                        -                    -                   -                   -              12,500                   -
Gain(Loss) on
Disposal of Fixed
Assets                            -                    -              (4,750 )                 -                   -                   -
Loss on Deposits             (1,600 )                  -             (30,000 )                 -                   -                   -
Interest Income                 694                  217                 253                 202                 733                 782
Total Other
Income/(Expenses)          (528,837 )            (81,858 )            39,292             (42,134 )            73,890             (17,899 )
Income/(Loss)
Before Provision
for Income Taxes          2,716,654            2,236,179           1,596,154             618,359             549,531              95,823
Provision for
Income Taxes             (1,367,362 )                  -                   -                   -                   -                   -
Net Income/(Loss)
Attributable to
LFTD Partners
Inc. common
stockholders        $     1,349,292     $      2,236,179     $     1,596,154     $       618,359     $       549,531     $        95,823

Earnings/(Loss)
Per Common Share
Attributable to
LFTD Partners
Inc. common
shareholders:
   Basic            $          0.10     $           0.17     $          0.14     $          0.08     $          0.06     $          0.01
   Diluted          $          0.08     $           0.14     $          0.11     $          0.04     $          0.02     $          0.01

Weighted average
number of common
shares
outstanding
   Basic                 14,005,567           13,015,717          11,042,657           7,456,925           6,463,301           6,460,236
   Diluted               15,962,765           16,257,915          14,381,105          16,084,794          16,040,170           6,460,236




On February 24, 2020, we acquired 100% of the ownership interests of Lifted. All
of our sales are generated by our wholly-owned subsidiary Lifted; LFTD Partners
as an entity by itself generates no sales. We also do not recognize any revenue
or earnings from our investments in Bendistillery, Ablis or Bend Spirits.



Critical Accounting Policies


Critical accounting policies are discussed in Note 1 of the financial statements accompanying this annual report.





Other Matters



We may be subject to other legal proceedings, claims, and litigation arising in
the ordinary course of business in addition to the matters discussed above in
"NOTE 12 - LEGAL PROCEEDINGS". We intend to vigorously pursue and defend such
litigation. Although the outcome of these other matters is currently not
determinable, our management does not expect that the ultimate costs to resolve
these matters will have a material adverse effect on our Company's financial
position, results of operations, or cash flows.




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Impact of COVID-19 on Our Business





The COVID-19 pandemic has resulted, and may continue to result, in significant
economic disruption despite progress made in recent months in the development
and distribution of vaccines. It has already disrupted Lifted's operations,
global travel and supply chains, and adversely impacted global commercial
activity. Considerable uncertainty still surrounds COVID-19, the evolution and
future impact of its variants, its potential long-term economic effects, as well
as the effectiveness of any responses taken by government authorities and
businesses and of various efforts to inoculate the global population. The travel
restrictions, limits on hours of operations and/or closures of non-essential
businesses, and other efforts to curb the spread of COVID-19 have significantly
disrupted business activity globally and there is uncertainty as to if and when
these disruptions will fully subside.



Significant uncertainty continues to exist concerning the impact of the COVID-19
pandemic on Lifted's, our customers' and target companies' business and
operations in future periods. Although our total revenues for the three months
ended December 31, 2021 were not materially impacted by COVID-19, we believe our
revenues may be negatively impacted in future periods until the effects of the
pandemic have fully subsided and the current macroeconomic environment has
substantially recovered. The uncertainty related to COVID-19 may also result in
increased volatility in the financial projections we use as the basis for
estimates and assumptions used in our financial statements. We have made some
efforts to try to adapt our operations to meet the challenges of this uncertain
and rapidly evolving situation, including expanding operations in areas where we
perceive government restrictions on business operations are relatively less
burdensome, and focusing some of our new product development in areas where we
perceive government restrictions and prohibitions on hemp-derived cannabinoid
products are relatively less likely. The COVID-19 pandemic and its
ramifications, including Illinois Governor Pritzker's Executive Order in
response to the pandemic, materially damaged Lifted's business, among other
things by disrupting Lifted's access to its employees, suppliers, packaging,
distributors and customers. That is why Lifted applied for and received funding
under the federal Economic Injury Disaster Loan program and the federal Paycheck
Protection Program.



Effects of the COVID-19 pandemic that may negatively impact our business in
future periods include, but are not limited to: disruptions of Lifted's
workforce; limitations on the ability of our customers to conduct their
business, purchase our products, and make timely payments? curtailed consumer
spending? deferred purchasing decisions? supply chain problems and delays, and
changes in demand from retail customers. We will continue to actively monitor
the nature and extent of the impact to our business, operating results, and
financial condition.

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