LGBTQ Loyalty Holdings, Inc. Enters into Platform Service Agreement with ProcureAM
July 29, 2019 at 05:59 am EDT
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LGBTQ Loyalty Holdings, Inc. has entered into a platform service agreement (PSA) with ProcureAM. The agreement grants the use of the LGBTQ Loyalty methodology for the creation of the first-ever LGBTQ Loyalty 100 Preference Index. By licensing the index methodology that incorporates LGBTQ constituent preferences with the performance of the nation's top equality-driven large-cap companies, the preference index is anticipated to deliver a significant equality benchmark in economic and social impact investing. Demographic research has long demonstrated the unparalleled economic value of LGBTQ brand loyalty to corporations. By addressing the demand for more authentic LGBTQ constituent feedback, combined with the financial performance of equality-driven corporations, the sponsorship and PSA executed with ProcureAM furthers the LGBTQ Loyalty brand and creates a pathway to implement the preference index in the investment marketplace.
LGBTQ Loyalty Holdings, Inc. is a financial methodology and media company. The Company is focused on unlocking the purchasing power of the LGTBQ community globally by offering a LGBTQ Index and core ETF portfolio that attract institutional investors and corporations. It provides the Loyalty Preference Index (the Index ETF), branded as the LGBTQ100 ESG Index, which is an environmental, social, and governance (ESG) Index. Its LGBTQ100 ESG Index integrates lesbian, gay, bisexual, transgender, and questioning (LGBTQ) community survey data into the methodology for a benchmark listing of the nations financially performing large-cap publicly listed corporations. The Index ETF provides the LGBTQ community and their allies with various Fortune 500 companies that support and implement diversity, inclusion, and equality policies within their organizations. The Company, through its wholly owned subsidiary, Loyalty Preference Index, Inc. (LPI), provides an index for the LGBTQ + ESG100 ETF.