LifeBrandz Ltd. announced the launch of its new Food and Beverage ("F&B") business - Superfood Kitchen Pte. Ltd. ("Superfood Kitchen") (f.k.a. LB LAB Pte. Ltd.) under LifeBrandz Group of companies.

Superfood Kitchen is a 75% owned subsidiary of the Company. The Group, via Superfood Kitchen, acquired 70% stake in The Green Bar Pte. Ltd. ("TGB") in April 2022, a company principally engaged in F&B business, specializing in homemade gourmet salads.

Leveraging on TGB's brand, the Group launched Superfood Kitchen, a nutrition-focused takeout concept featuring delicious recipes at wallet-friendly prices in late September 2022. Superfood Kitchen and TGB are led by its General Manager, Mr. Ernie Voon, who has extensive experience in driving brand and market leadership. Mr. Ernie is thrilled about the massive F&B opportunities in Singapore and will leverage on his experience to drive TGB and the new business - Superfood Kitchen, including digital marketing, Customer Relationship Management ("CRM") and e-commerce strategies.

The mission of Superfood Kitchen is to improve the quality of living by making nutrition accessible to all. Its outlets will be one of the first in Singapore to install self-ordering kiosks that provide real-time nutritional content of the customers' customized meal choice.