Lifeway Foods, Inc. will show off some of its best-selling favorites, including Farmer Cheese and a variety of the recently introduced Organic Grassfed Kefir flavors at Natural Products Expo West 2024, which will take place from March 13th-16th at the Anaheim Convention Center in Anaheim, CA. The brand will be kicking off Natural Products Expo West with a full slate of activities, starting with their annual sponsorship of morning yoga on Wednesday the 13th and an invite-only brunch hosted with Cravings by Chrissy Teigen on Thursday the 14th. The brunch will include a panel with Teigen and Lifeway CEO Julie Smolyansky and showcase how Lifeway Kefir and Farmer Cheese can be paired with Cravings at-home baking mixes to create culinary masterpieces.

Lifeway fans in Los Angeles should also be on the lookout for a new Grassfed Kefir billboard coming to the Sunset Strip. Long before gut health was in the spotlight as a major factor in overall wellness, Lifeway was at the forefront of bringing nutritious, probiotic-packed foods to grocery shelves in the United States. The brand's traditional Eastern European kefir recipe has modernized into products attendees will be able to sample at the show like ProBugs Kefir for kids, Grassfed Kefir, the new Guava flavor and Lifeway's latest product innovation, KefirPLUS, a potent probiotic shot with added probiotics and features.

Attendees will also be treated to Lifeway Farmer Cheese in creative recipes like protein cookie dough, caprese salad and other delicious combinations. To better connect with the brand, sample Lifeway's best-selling products, and discover the many health benefits of probiotics, Lifeway invites all attendees to stop by the following activations: Lifeway Foods Main Booth: Booth #753 from March 13th-16th. Early Morning Yoga ?

Kick-off Event. Grand Plaza on March 13th from 7:30 - 9:00am. Outside Sampling Station: Grab-and-go favorites from Lifeway each morning at the main Expo entrance.

Lifeway Fresh Ideas Booth: Organic Lifeway products at the farmers' market style event from 11:00am - 4:00pm, March 13th in the Anaheim. Marriott East Lot: The Kefir Cookbook: An Ancient Healing Superfood for Modern Life, Recipes from My Family Table and Around the Worldbook signing with Lifeway Foods CEO, Julie Smolyansky. Booth #753 on March 14th from 2:00 ?

4:00pm.