Live Current Media, Inc. announced that Alexander Mecl has joined the company as Chief Marketing Officer. As Live Current's CMO, Mr. Mecl will be responsible for the company's overall marketing strategy and execution, building out the marketing and creative team to keep pace with the company's rapid- growth trajectory. Prior to joining Live Current, Mr. Mecl was the senior managing director and executive producer for Bruce Brown Films, where he developed, managed and monetized an extensive intellectual property portfolio, including the iconic Endless Summer and the Academy Award nominated classic Over Mr. Mecl's three decade long professional career, he has focused on acquiring, managing, and developing extensive global brand portfolios that he leveraged creatively to connect millions of fans with digital and O2O platforms. He continues to be a driving force in the entertainment and tech industry where he served as a strategic global advisor to WeChat at Tencent Corporation while continuing to produce award winning feature films.