Through diDNA’s proprietary, publisher-first advertising technology, publishers can apply advanced business logic to their ad inventories and programmatic ad deployment processes to maximize their earnings while creating custom user experiences. diDNA’s software provides publishers the opportunity to cut down on time, resources, and extra personnel, further unlocking the monetization capabilities of publishers’ ad inventories.
Pursuant to the Agreement,
In addition to its advertising software, diDNA boasts a publishing network that includes over 40,000 publishers, including many that publish on a national-level scale. The broader online publishing industry has faced significant readership and traffic declines in recent years that have grown more acute in the past 12-18 months, largely driven by significant algorithm updates and a surge in AI-generated content. However, ongoing Article Accelerator engagements show that Locafy’s technology drives increased readership by surfacing advertorials through Google search results, rather than expecting readers to access the article through the publisher’s primary website.
Through the Agreement, diDNA will implement Article Accelerator alongside its existing advertising software to allow its publishers to increase the prominence of advertorials within online search results for competitive keywords. This collaboration will begin with a paid trial that includes 10-15 publishers in diDNA’s network, where publishers will pay a fee based on the increase in number of clicks on their website with an agreed monthly threshold per article. Assuming that the trials are successful, diDNA will then recommend Article Accelerator to the broader set of publishers as well.
“diDNA is an established name in the advertising, technology, multimedia, and publishing industries, with specific software and strategies to unlock publisher advertising revenue,” said
“We expect our partnership with
For more information about Locafy’s technology, including educational blogs and case studies, please view Locafy’s investor relations website at investor.locafy.com.
About
About diDNA
diDNA, based in
Currently, the company works with over 40,000 publisher properties, providing automated tools, hands-on management and a product suite designed to empower and instantly increase revenue for everyone within the publisher and advertising community. diDNA prides itself on developing a “culture of no competition” to foster strong industry relationships, thus quickly becoming the bedrock of the publisher advertising world.
Visit www.didna.io and follow us on LinkedIn for more information and company news.
Forward-Looking Statements
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