Fitch Ratings has assigned China-based property developer Logan Group Company Limited's (BB/Stable) proposed US dollar senior notes a rating of 'BB'.

The proposed notes are rated at the same level as Logan's senior unsecured rating, as they represent its direct, unconditional, unsecured and unsubordinated obligations. Logan plans to use the proceeds from the proposed notes for refinancing purposes.

Fitch expects the company's leverage to be around 35%-40% in the next 12-18 months, and remain at this lower level because the company has sufficient land bank to support growth. Logan has shown financial discipline during its business expansion - evident in the decline in leverage - and maintained high profitability with the EBITDA margin at above 30%.

Logan has made some progress in diversification, but the majority of its land bank and contracted sales remain in the Greater Bay Area, which constrains its rating. Logan's market position is strong in the Greater Bay Area and the company is ramping up its investment properties. Further enhancement in Logan's market position in its core market, or a material improvement in its geographical or business diversification, are key considerations for higher rating levels, in Fitch's view.

KEY RATING DRIVERS

Reduced Leverage: Logan's leverage - measured by net debt/adjusted inventory that proportionately consolidates joint ventures (JVs) and associates - fell to 33% by end-1H20, down from 35% at end-2019 (2018: 41%, 2017: 48%). The company spent CNY40.6 billion on replenishing its land bank in 2019, or a steady pace of 42% of its contracted sales during the period (2018: 48%).

The company had a total near-term land reserve of 36.7 million square metres (sq m) at end-2019, which was sufficient for development in the next five years. Fitch expects the company to spend 40%-45% of its consolidated contracted sales on land replenishment in 2020-2021 and to maintain a land bank sufficient for four to five years of development.

Sustained High Margins: Logan's EBITDA margin, excluding capitalised interest from cost of sales, stayed high at 32% in 2019 (2018: 32%, 2017: 33%), which contributes to its deleveraging. Fitch expects the company's EBITDA margin to remain at 30%-32% in the next one to two years. Logan had unrecognised contracted sales of CNY85 billion at end-2019, which have gross profit margin of about 30% and will be recognised as revenue over the next 18-24 months.

High-margin primary land development income will continue to contribute to total revenue in the next three to five years, which also supports the EBITDA margin. However, we expect the high margins of this segment to decrease over time.

Growing Sales Scale: Logan's contracted sales rose by 34% to CNY96.0 billion in 2019. The contracted floor space sold rose by 57% to 6.9 million sqm, but the contracted average selling price (ASP) fell to CNY13,876/sqm due to higher sales from the Nanning region, where prices are lower. The company is on-track to meet its full-year sales target of CNY110 billion in 2020. It has saleable resources of CNY180 billion for launch in 2020. Fitch expects Logan's annual contracted sales to increase to CNY110 billion in 2020 and CNY120 billion in 2021.

Expansion into New Markets: Fitch believes Logan's expansion into new cities, including the Yangtze River Delta, Guangxi, Hong Kong and Singapore, in the past 24 months has helped mitigate concentration risks. Presales for the Yangtze River Delta and Singapore projects were launched in 2019 and they contributed 3% and 7%, respectively, to Logan's total contracted sales, versus 0% and 5%, respectively, in 2018.

Concentration Risks Remain: Fitch expects Logan's sales from the Greater Bay Area to remain high at 60%-65% of total sales in 2020-2021, despite the expansion into new markets. The Greater Bay Area (including Shenzhen) accounted for most of Logan's attributable sales and land bank, at around 56% and 71%, respectively, in 2019 (2018: 60% and 71%). Nevertheless, Logan has a strong market position in the competitive Greater Bay Area market and Fitch expects it to solidify its market position in the region.

Investment Properties' Contribution Rising: Logan's investment properties, which consist mainly of offices and shopping malls, are increasing their contribution to earnings. There are inherent execution risks in ramping up these projects, but we believe Logan will control the pace of investment, which will be covered by the sale of the residential projects. The investment property portfolio will offer significant diversification from the more-risky property development business once these projects are fully ramped-up and the portfolio achieves meaningful scale.

DERIVATION SUMMARY

Logan's contracted sales are comparable with those of 'BB' rated Chinese homebuilders, such as CIFI Holdings (Group) Co. Ltd.'s (BB/Stable) CNY100 billion, and are higher than those of 'BB-' rated peers, which have contracted sales of CNY50 billion-80 billion, including KWG Group Holdings Limited (BB-/Stable) and Yuzhou Group Holdings Company Limited (BB-/Stable).

Logan's leverage of 35% at end-2019 is also lower than the 40%-45% of other 'BB' rated peers, such as CIFI. Similar to Logan, CIFI's non-property development revenue generated EBITDA that covered interest by less than 0.1x in 2019. Logan continued its geographical focus on Tier 1 and Tier 2 cities, while CIFI increased its focus on Tier 2 and 3 cities in 2018-2019.

Logan has similar contracted sales compared with 'BB+' standalone rated Chinese homebuilders, such as China Jinmao Holdings Group Limited (BBB-/Stable, Standalone Credit Profile: bb+) and Sino-Ocean Group Holding Limited (BBB-/Stable, Standalone Credit Profile: bb+). However, Jinmao and Sino-Ocean have stronger non-development property EBITDA coverage of around 0.3x-0.4x. Logan has a strong market position in the Greater Bay Area than these peers, but its geographical concentration is also higher.

KEY ASSUMPTIONS

Fitch's Key Assumptions Within Our Rating Case for the Issuer

Contracted sales of CNY110 billion in 2020 and CNY120 billion in 2021 (2019: CNY96 billion)

EBITDA margin, with capitalised interest excluded from cost of sales, of 30%-32% in 2020-2021 (2019: 32%)

About 40%-50% of contracted sales proceeds to be spent on land acquisitions in 2020-2021 to maintain a land bank sufficient for around five years of development

RATING SENSITIVITIES

Factors that could, individually or collectively, lead to positive rating action/upgrade:

Enhancement of its market position in its core market, or material improvement in its business or geographic diversification

Leverage, as measured by net debt/adjusted inventory that proportionately consolidates joint ventures and associates, sustained below 35%

Factors that could, individually or collectively, lead to negative rating action/downgrade:

Leverage, as measured by net debt/adjusted inventory that proportionately consolidates joint ventures and associates, sustained above 45%

EBITDA margin, excluding capitalised interests from cost of goods sold, sustained below 25%

BEST/WORST CASE RATING SCENARIO

International scale credit ratings of Non-Financial Corporate issuers have a best-case rating upgrade scenario (defined as the 99th percentile of rating transitions, measured in a positive direction) of three notches over a three-year rating horizon; and a worst-case rating downgrade scenario (defined as the 99th percentile of rating transitions, measured in a negative direction) of four notches over three years. The complete span of best- and worst-case scenario credit ratings for all rating categories ranges from 'AAA' to 'D'. Best- and worst-case scenario credit ratings are based on historical performance. For more information about the methodology used to determine sector-specific best- and worst-case scenario credit ratings, visit https://www.fitchratings.com/site/re/10111579.

LIQUIDITY AND DEBT STRUCTURE

Sufficient Liquidity: Logan had total cash on hand of CNY40.7 billion as of end-2019, including CNY5.9 billion of restricted cash and pledged deposits, sufficient to cover short-term debt of CNY29.6 billion maturing within one year and liabilities under cross-border guarantee arrangements of CNY0.9 billion.

DATE OF RELEVANT COMMITTEE

27 August 2020

REFERENCES FOR SUBSTANTIALLY MATERIAL SOURCE CITED AS KEY DRIVER OF RATING

The principal sources of information used in the analysis are described in the Applicable Criteria.

ESG CONSIDERATIONS

Unless otherwise disclosed in this section, the highest level of ESG credit relevance is a score of '3'. This means ESG issues are credit-neutral or have only a minimal credit impact on the entity, either due to their nature or the way in which they are being managed by the entity. For more information on Fitch's ESG Relevance Scores, visit www.fitchratings.com/esg

RATING ACTIONS

ENTITY/DEBT	RATING		

Logan Group Company Limited

senior unsecured

LT	BB 	New Rating		

VIEW ADDITIONAL RATING DETAILS

Additional information is available on www.fitchratings.com

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