Opportunity Partners completed the acquisition of Brand Loyalty International B.V. from Loyalty Ventures Inc. and Brand Loyalty Group B.V.
Opportunity Partners completed the acquisition of Brand Loyalty International B.V. from Loyalty Ventures Inc. (NasdaqGS:LYLT) and Brand Loyalty Group B.V. on May 1, 2023. Cyriel Ruers and Saskia Stolk, together with Burggraaf & Hoekstra, assisted Opportunity Partners in obtaining approval from the German competition authority (FCO) for the acquisition of BrandLoyalty. BrandLoyalty was purchased from the US-listed Loyalty Ventures Inc. Thereby, Opportunity Partners added a second provider of loyalty programmes to her portfolio, next to L ? founders of loyalty. The acquisitions was notified to the FCO on 7 March 2023. The FCO approved the acquisition on 14 March 2023.