Opportunity Partners agreed to acquire Brand Loyalty International B.V. from Loyalty Ventures Inc. (NasdaqGS:LYLT) and Brand Loyalty Group B.V. on March 2, 2023. The acquisition is subject to approval by relevant regulatory authorities and from competition authorities. It is expected to close in the second quarter of 2023. Christiaan Zijderveld, Philip van der Eijk, Paul de Vries, Karien van Boekel, Marie Louise van Holte tot Echten and Jan Veeningen of Houthoff Buruma Coöperatief U.A. acted as legal advisors to Loyalty Ventures Inc. (NasdaqGS:LYLT) and Brand Loyalty Group B.V. Paul, Weiss, Rifkind, Wharton & Garrison LLP acted as legal advisor to Opportunity Partners.

Opportunity Partners completed the acquisition of Brand Loyalty International B.V. from Loyalty Ventures Inc. (NasdaqGS:LYLT) and Brand Loyalty Group B.V. on May 1, 2023. Cyriel Ruers and Saskia Stolk, together with Burggraaf & Hoekstra, assisted Opportunity Partners in obtaining approval from the German competition authority (FCO) for the acquisition of BrandLoyalty. BrandLoyalty was purchased from the US-listed Loyalty Ventures Inc. Thereby, Opportunity Partners added a second provider of loyalty programmes to her portfolio, next to L ? founders of loyalty. The acquisitions was notified to the FCO on 7 March 2023. The FCO approved the acquisition on 14 March 2023.