Liberator, Inc. announced that its Board of Directors has appointed Michael Kane as Executive Vice President, effective February 22, 2012. Mr. Kane, 40, joined the company in July, 2009 as Chief Marketing Officer. Prior to joining the company, and from 2002 to 2006, Mr. Kane held the position of President and Founder of The Sellutions Group, LLC. Prior to forming The Sellutions Groups, LLC, Mr. Kane spent over 10 years in various executive leadership roles with both manufacturing and technology companies. The company also announced that its Board of Directors has appointed James M. Blanchard as Senior Vice President - Business Development, effective February 22, 2012. Mr. Blanchard, age 49, joined the company in November, 2010 in a business consulting role and became Vice President, Sales in December 2010. Prior to joining the company, and from 2001, Mr. Blanchard was Managing Partner and President of Inspedia, LLC. Mr. Blanchard was appointed to his current position because of his background in sales and customer service management, and mergers and acquisitions.