Luvu Brands, Inc. Announces Executive Changes, Effective on April 29, 2022
April 26, 2022
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Luvu Brands, Inc. announced the appointment of Alexander Sannikov as Chief Financial Officer, effective April 29, 2022. To help ensure a smooth transition, Mr. Sannikov who started with the company on April 11, 2022 has worked closely with the company's current CFO Ronald Scott, who will remain in an advisory capacity until April 29, 2022. Mr. Sannikov, age 40, comes to Luvu Brands with significant financial executive experience in manufacturing, and mergers and acquisitions.
Most recently he was the Finance Director at Weather Group, Atlanta, Georgia, a position he held since May 2021.
Luvu Brands, Inc. designs, manufactures and markets a portfolio of consumer lifestyle brands through the Companyâs websites, online mass merchants and specialty retail stores worldwide. The Companyâs brands include Liberator, a brand category of products for enhancing sensuality and intimacy; Avana, Top-of-Bed Comfort products and inclined bed therapy products, assistive in relieving medical conditions associated with acid reflux, surgery recovery and chronic pain; and Jaxx, a diverse range of casual fashion daybeds, sofas and beanbags made from virgin and re-purposed polyurethane foam. These products are sold through the Companyâs websites, online mass merchants and retail stores worldwide. The Companyâs various products are offered flat-packed and either roll or vacuum compressed to save on shipping and reduce its carbon footprint. The Companyâs e-commerce websites include liberator.com, jaxxbeanbags.com and avanacomfort.com.
LUVU BRANDS, INC. 
