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LVMH MO╦T HENNESSY LOUIS VUITTON SE

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LVMH MoŰt Hennessy Louis Vuitton : Kim Kardashian West collaborates with luxury label Fendi

10/25/2021 | 12:30pm EST

Oct 25 (Reuters) - Kim Kardashian West's shapewear brand, Skims, is collaborating with Fendi on a new clothing collection, the companies said on Monday.

The new collection of body-hugging apparel is slated to be launched on Nov. 9 and was jointly designed by Kardashian West and British fashion designer Kim Jones, said Fendi, LVMH's Italian luxury fashion house.

The move comes as luxury labels seek to generate buzz in a crowded media landscape by signing on celebrities including rappers and K-pop stars, with an eye to tapping into their broad fan bases.

Skims, which in April was valued at $1.6 billion, has gained popularity with younger shoppers since its launch in 2019 by Kardashian West, helped by the reality star and businesswoman's huge social media following.

Fendi has previously worked with rapper Nicki Minaj and artist Joshua Vides.

Kim Jones, who is also artistic director of menswear collections for Dior, another LVMH-owned label, is known for his flair for building brand heat in the luxury sphere through tie-ups with artists, popular culture figures and labels.

Jones brought on rapper Travis Scott to co-design the spring men's collection for Dior, for example, and teamed up with Donatella Versace on a "Fendace" collection that brought together Fendi and Versace designs.

The Italian labels closed Milan fashion week last month with styles that mixed Versace's Greek key motif with the Fendi monogram.

(Reporting by Uday Sampath in Bengaluru and Mimosa Spencer in Paris; Editing by Alison Williams)


ę Reuters 2021
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Financials
Sales 2021 62 088 M 70 172 M 70 172 M
Net income 2021 10 634 M 12 018 M 12 018 M
Net Debt 2021 12 379 M 13 990 M 13 990 M
P/E ratio 2021 32,6x
Yield 2021 1,18%
Capitalization 346 B 391 B 391 B
EV / Sales 2021 5,77x
EV / Sales 2022 5,11x
Nbr of Employees 148 343
Free-Float 52,3%
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Mean consensus BUY
Number of Analysts 29
Last Close Price 686,60 €
Average target price 760,66 €
Spread / Average Target 10,8%
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Managers and Directors
Bernard Arnault Chairman & Chief Executive Officer
Jean-Jacques Guiony Chief Financial Officer
Charles de Croisset Independent Director
Diego della Valle Independent Director
Yves-Thibault de Silguy Independent Director
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