HERE Technologies announced Lyft Inc. (LYFT.O) has selected HERE Map Content and HERE Location Services to power their location searches and real-time road closures data. Any ride made through the Lyft platform will now come with an improved search database for places and addresses, and even more accurate driver Estimated Time of Arrival (ETA), due to HERE Technologies’ data solutions. Lyft has implemented HERE Geocoding and Search Service, which enables riders to search for pickup and destination addresses and points of interest directly through the highly popular app. Lyft will also use the HERE Places Extract Portal, which quickly delivers fresh location data, and HERE Point Addressing, which Lyft uses for back-end analysis to provide more precise pick-ups and drop-off locations. The new features increase search accuracy and the customer experience on Lyft's platform, while keeping user data private. Together, the two companies are exploring additional ways to use HERE’s precise search and location data to garner more insights for Lyft riders.