BRITISH advertising giant
MacLennan said he discovered in a conversation with one of Saatchi's European agencies that "when it was a pan-European brief, they wanted Europeans in the room."
"They don't want Brits going over there and speaking English to them," MacLennan explained.
"When they're talking
"But Europe is the EU, and we're not the EU," he added.
He concluded that, since Brexit, "they've become more European, if you like."
In terms of the impact of Brexit on
In the latest financial report published yesterday, although the advertising behemoth saw net revenue rise 14.2 per cent to £118m globally, net revenue in
Headline operating profit for both regions soared by 200 per cent for
(c) 2021 City A.M., source