MIFFY on new paths in Germany Mercis, MIFFY's brand owner, is happy to strike new paths in establishing MIFFY as a lifestyle brand in the German‐speaking territories, together with its licensing agent and distribution partner m4e. Höhenkirchen/Munich, 10 February 2017: The classic licensing brand "Miffy" is undergoing a repositioning process in the German‐speaking market. The German brand management and media company m4e AG focuses its marketing activities to adjust "Miffy" as a lifestyle brand, targeting young women, mothers, babies and kids. The brand's international owner and licensor, Amsterdam‐based company Mercis bv is excited about this new strategy: "We are sure that m4e will manage to establish 'Miffy' as a brand by setting new impulses in the market. First responses from the licensing industry are very promising", says Marja Kerkhof, Managing Director at Mercis.

In order to achieve its licensing goals m4e will concentrate on a social media campaign to build a solid base of fans and consumers. By utilizing Miffy's online presence on website, webshop, Facebook, YouTube and Instagram and by reaching relevant influencers m4e wants to generate a wide brand recognition. The campaign will make use of the overall, strong and modern values of the "Miffy" brand.

The radiance of the brand has already attracted the well‐known retailers H&M and C&A that offered "Miffy" apparel collections in fall 2016. Now m4e is striving to add more licensees to the brand's licensing roster for the German‐speaking territories.

Regarding Studio 100 N.V. taking over the majority of m4e AG, the brand's international owner and licensor Mercis bv is absolutely positive about the new company constellation and "looking very much forward to new opportunities in the continued cooperation under this new circumstances, given the fact that m4e and Mercis as Miffy's brand owner are longtime, successful business partners", Marja Kerkhof is adding.

At the international level, season 3 of the preschool TV series "Miffy's Adventures. Big and Small" with 26 delightful new stories will be available for broadcasters in July 2017, distributed by m4e.

Höhenkirchen/Munich, 10 February 2017 m4e AG - Executive Board

Links: www.m4e.de | www.mercis.com | www.miffy.com

About m4e AG:

The m4e Group, founded in 2003, is an international brand management and media company focussing on children's and family entertainment content. m4e AG is a leader in creation, production, distribution and marketing of animated and live action programming. Its library of more than 2,300 episodes features some of the most recognizable brands such as "Lizzie McGuire", "Mia and me®", "Tip the Mouse", "Wissper", "Miffy", "Rainbow Fish" and "Conni".

The m4e Group includes Tex‐ass Textilvertriebs GmbH, Telescreen B.V., m4e Television GmbH, the joint venture companies Hahn & m4e Productions GmbH and YEP! TV Betriebs GmbH & Co.KG, as well as m4e Licensing & Merchandising, a full service agency/division that represents international entertainment brands such as "Beyblade", "Yo‐kai Watch" or "Super Wings".

Since July 2007, m4e AG is listed on the Entry Standard at the Frankfurt Stock Exchange (ISIN: DE000A0MSEQ3).

m4e Group - key facts:

  • The full value‐added chain from one source

  • Library of nearly 2,300 episodes of best children and family program

  • Award‐winning shows in over 150 territories worldwide

  • New shows in development/production: "Mia and me®" (season 3 & 4, feature film), "Me, Mum & Mystery" and many more

About Mercis bv:

Mercis bv, established 1971, is the global licensor responsible for the management and proper interpretation of all rights relating to Dick Bruna's work, including his most famous character Miffy. These right are exercised through highly integrated separate business units in the fields of publishing, merchandising and entertainment. Mercis bv has more than 250 licensees worldwide, featuring over 10,000 unique products, including DVD's, plush, apparel, toys, back‐to‐school, home ware, theme parks, musicals and accessories. Dick Bruna's books, over 125 titles translated into more than 50 languages, help young children to better understand the world around them and stimulate their imagination.

More information: Mercis bv, info@mercis.nl

About Miffy:

Miffy was "born" on June 21, 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son while on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, earning Bruna international critical acclaim as an author and artist. Sixty years later, the Miffy books have sold more than 85 million copies, and are currently published in more than 50 languages.

Contacts

m4e AG

Public Relations

m4e AG

Investor Relations

Mercis bv

Public Relations

Joe Hofer

T +49‐8102‐99453‐55

E hofer@m4e.de

Twitter twitter.com/m4eAG

Susan Hoffmeister

c/o CROSSALLIANCE communication GmbH

T +49‐89‐89827227

E ir@m4e.de

Marja Kerkhof

T +31‐20‐6721640

E info@mercis.nl

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m4e AG published this content on 10 February 2017 and is solely responsible for the information contained herein.
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