Macy’s posted EPS of $1.70, which was higher than its own guidance range of $1.63 to $1.65 and analysts expectations for $1.65. Same store sales rose 5.2% in the quarter, although gross margin slid by 33 basis points as has been the case for many retailers. Online sales grew 40% year over year and accounted for 1.7 percentage points of the same-store-sales increase.

Macy’s 2012 guidance was in line with expectations. The company, which has corporate offices in Cincinnati and New York, expects fiscal 2012 earnings of $3.25 to $3.30 per share. Wall Street estimtates $3.27 per share. Macy’s also anticipates its online sales will surpass $2 billion in 2012 and revenue from new stores open at least one year should be up 3.5%.

Technically the stock is strongly upwarding. The short-term resistance provoked breathlessness in this movement but moving averages are well oriented and may support the trend. The short-term resistance crossing will be a strong buying indicator with a focus on the $40 area. A stop loss will be engaged at $36.3, current level of the 20-days moving average.