MakeMyTrip has appointed Saujanya Shrivastava as its new chief marketing officer. Shrivastava will be responsible for leading marketing initiatives across the company's business lines and group entities and his key areas of focus will involve strengthening brand association with leisure travel, driving customer engagement & loyalty, and the mobile platform. Shirvastava joins MakeMyTrip from Bharti AXA Life Insurance where he served as the chief marketing officer.