Mannatech, Incorporated reported that Alfredo (Al) Bala, announced his retirement as the company?s CEO effective April 1, 2024. Al will continue to serve the company as an advisor focused on customer acquisition and sales growth. This transition enables Al to work more closely with associates in the field which has always been his first love.

In this new role, Al will also focus on field and leadership development, leveraging his 43 years of experience in direct sales at both the field and corporate level helping to create and develop programs dedicated to growing people and sales. Coinciding with Al?s retirement, the company announced the promotion of Landen Fredrick to the position of President and CEO. Landen?s succession to the CEO position was made possible by Al?s mentorship over the past few years where Landen served as President and Chief Operating Officer.

As CEO, Landen will oversee the senior executive team and the team of general managers over international markets, driving operational excellence, and executing the company?s strategic initiatives. With his extensive experience in sales, marketing, operations, and business development, Landen is well-positioned to lead Mannatech into its next phase of growth.