Marimekko opens its fully refurbished Stockholm store to the public on 7 September 2023. The brand's redesigned experiential retail space is located at Norrmalmstorg 4, in one of the city's most central shopping destinations, Ostermalm. The Ostermalm area is known as the epicenter of international fashion and design brands.

The redesigned store in Stockholm represents Marimekko's newest, dynamic store concept that embodies the brand's optimistic and creative lifestyle philosophy. The architecture of the experiential and ever evolving store concept has references to Marimekko's textile printing factory in Helsinki. The space will act as a platform for inspiring visual activations and events as well as a creative hub for Marimekko's community.

The product assortment of the store includes fashion, bags and accessories as well as home decor items.