Marimekko continues to expand its business in Asia and opens two new markets, Vietnam and Malaysia, in a loan-franchise partnership with Jaspal Group (Jaspal PCL. and/or its subsidiaries). Jaspal Group has presence in four countries in Asia operating both own lifestyle brands as well as representing reputable global brands like Diesel, Melissa and Asics.

During 2023, Marimekko stores will be opened in some of the malls in both Vietnam and Malaysia. In addition, Marimekko online stores will be launched in both markets to provide an omnichannel experience for customers. In Vietnam, Marimekko stores will be opened in the Lotte Mall Westlake in Hanoi and in the Takashimaya mall in Ho Chi Minh City later this year.

The first Marimekko stores in Malaysia will be located in Kuala Lumpur: one in the KLCC mall at the world?s highest twin towers and another in The Exchange TRX mall. During the strategy period of 2023?2027, Marimekko will focus on scaling its business and growth especially in international markets. Asia is the most important geographical area for Marimekko?s international growth, and the company sees growing demand for its brand in the region.

In June 2023, Marimekko announced its plans to expand its store network to Singapore, where the first store opens in September 2023. Currently, there is a total of 80 Marimekko stores and shop-in-shops in the Asia-Pacific region.