Marimekko continues to expand its business in Asia, when a Marimekko store will open at the end of September 2023 in the ION Orchard mall, one of the leading shopping centers in Singapore. At the same time, a Marimekko online store will be launched in Singapore. Asia is the most important geographical area for Marimekko's international growth, and Singapore is a key city in South East Asia, having a wider impact for building brand awareness and positioning in Asia.

During the strategy period of 2023-2027, Marimekko will focus on scaling its business and growth especially in international markets. The Asia-Pacific region is Marimekko's second market area, and net sales in the market area are expected to increase in 2023. The growing market, strong brand fit and proven track record with the loose franchise partnership model provide a good foundation for Marimekko for accelerating omnichannel growth in Asia.