Initiated around two years back, the online digital initiative now covers nearly 1000 dealerships across the country. According to a research done by Google over 72% of auto customers search for their dealers online. This simpler and transparent process clearly brings ease of decision making to the customers.
Aligning with customer preferences, Maruti Suzuki pioneered online bookings in 2017. As customer behaviour further shifts online, dealership's websites are witnessing a much larger traffic flow. The positive results of the initiatives are evident as digital enquiries for Maruti Suzuki have seen a 5-fold increase to around 20% of total sales. In the prevailing COVID-19 scenario, the digital enquiry contribution has further increased exceeding 33% during the last 5 months.
Speaking on the Digital initiatives, Mr.
He added, 'We witnessed a two-fold increase in 'Near Me' customer searches for Maruti Suzuki dealers. Our investment to create a hyper-local platform is to help customers discover faster and connect to their nearest dealers. This initiative has seen rapid growth in the recent times. In the last 2 years, we have integrated over 1000 dealerships across 3000 online touchpoints in this digital transformation journey'
Supported by a strong technology backend and a data driven Hyperlocal marketing approach, the new digital sales experience is personalized for one to one communication with millions of Maruti Suzuki customers. The Company has built a state-of-the-art technology platform that helps the OEM and dealer websites drive synergy and strengthen localized messaging. For this, the Company has partnered with leading online platforms like Google and
Issued by:
Corporate Communications,
1,
Vasant Kunj,
Ph: 91-11- 4678 1000
Email: corp.comm@maruti.co.in
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