Masco Corporation Announces Establishment of Masco Ventures
February 16, 2021 at 08:00 am EST
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Masco Corporation announced the establishment of Masco Ventures, which will invest in companies that advance Masco’s commitment to innovation. Masco Ventures, a fully-owned subsidiary of Masco Corporation, is a $50 million venture capital fund focused on startups that are strategically relevant to Masco’s industry-leading brands, which include Behr® paint, Delta® and Hansgrohe® faucets, bath and shower fixtures; and Hot Spring® spas. The fund will target investments in products and services that improve water management, create a connected in-home experience, enhance its customer service, and provide different ways to reach new and existing end-use customers of Masco products. This fund is focused on partnering with startups to improve the way consumers experience and enjoy their homes, from making renovations and repairs faster and more affordable, to providing better quality water and preventing damage.
Masco Corporation is one of the world's leading manufacturers of home improvement products. Net sales break down by family of products as follows:
- plumbing equipment (60.8%): plumbing, sink, bath and shower systems (Delta, Brizo, Peerless, Hansgrohe, Axor, Kraus, Easy Drain, Ginger, Newport Brass, Brasstech, Waltec, Bristan ans Heritage brand names), acrylic bathtubs, shower enclosures and shower trays (Delta, Peerless and Mirolin), spa and exercise pool systems (Hot Spring, Caldera, Freeflow Spas, Endless Pool, Tylo and Finnleo) and brass/copper and composite plumbing components (Brasscraft, Plumbshop and Master Plumber);
- architectural decoration products (39.2%): architectural coatings products (paints, primers, special paints, stains and waterproof coatings sold under the Behr, Kilz, Whizz and Elder & Jenks brands), furniture for door and window, do-it-yourself furniture and equipment, glass shower doors, wall plates, hooks and suspension accessories, etc. (Liberty, Brainerd and Franklin Brass).
At the end of 2023, the group had 42 production sites located primarily in North America (30).
Net sales are distributed geographically as follows: North America (80.1%) and Europe (19.9%).