Masco Corporation announced the establishment of Masco Ventures, which will invest in companies that advance Masco’s commitment to innovation. Masco Ventures, a fully-owned subsidiary of Masco Corporation, is a $50 million venture capital fund focused on startups that are strategically relevant to Masco’s industry-leading brands, which include Behr® paint, Delta® and Hansgrohe® faucets, bath and shower fixtures; and Hot Spring® spas. The fund will target investments in products and services that improve water management, create a connected in-home experience, enhance its customer service, and provide different ways to reach new and existing end-use customers of Masco products. This fund is focused on partnering with startups to improve the way consumers experience and enjoy their homes, from making renovations and repairs faster and more affordable, to providing better quality water and preventing damage.