Fashion brand and retailer Guess has deployed Matterport Inc. technology and is seeing a 200% boost in employee productivity and a 30% drop in travel costs.

The digital twins technology, also known as photorealistic digital replicas of stores, is helping the brand streamline operations and create virtual experiences, according to a press release. Employees are equipped with an iPad and the Bigtincan sales enablement solution.

"Brick-and-mortar retailers still face a lot of uncertainty, but digital twins have enabled us to streamline our operations worldwide and build exciting, virtual experiences that set us up for long-term success," Jacklyn De Antunano, project manager, training and development at Guess, said in the release. "Whether we are onboarding new employees or making updates to our store displays, brand consistency is crucial. With Matterport digital twins, merchandising teams at our Los Angeles headquarters can set clear directives for our stores worldwide, while new hires can more easily familiarize themselves with our brand. In addition, creating digital twins of our showrooms help us provide a seamless, virtual experience for buyers."

At Guess, visual merchandising teams frequently reimagine its brick-and-mortar experience. To ensure brand consistency across stores, the retailer configures new layouts and displays in a mock store at its corporate headquarters. Guess captures a digital twin of its sample space with a Matterport camera and then shares it with store managers globally to replicate in-person. Store teams can view their Matterport digital twins directly through Bigtincan, the company's sales enablement platform and central hub for proprietary content and knowledge.

Copyright © 2022 Networld Media. All rights reserved., source Industry News